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Giant Group, Accell Group, and PON collectively held a substantial market share of over 6% in the bicycle industry in 2024. Giant is expanding its product range and market presence. The acquisition of Stages Cycling strategically positions Giant in the indoor cycling segment, enhancing its overall cycling ecosystem. This move diversifies Giant’s portfolio and leverages Stages' intellectual property and manufacturing facilities, strengthening its reach in both indoor and outdoor cycling markets.
Accell is focusing on operational efficiency and financial stability. By integrating its bicycle, parts, and cargo bike operations into a single platform, Accell aims to streamline operations and reduce costs. The company has also restructured its manufacturing footprint by closing certain European production sites and optimizing output in specialized factories.
Pon is making strategic investments to reinforce its market position. The company has opened a new e-bike factory in Lithuania with an annual capacity of 450,000 units, demonstrating its commitment to the growing e-bike market. Additionally, Pon has invested in innovative technologies like Ziemi’s lighting system, enhancing its product offerings and capturing emerging market opportunities.
Major players operating in the bicycle industry are: