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Based on sales channel, the offline segment generated a market revenue of around USD 12.6 billion in 2023, attributed to the unique advantages offline channels offer including an in-person experience that allows customers to physically assess and test frames, fostering greater confidence in their purchasing decisions. Brick-and-mortar stores leverage knowledgeable staff that provides expert guidance, aiding customers in choosing frames tailored to their preferences and needs. This personalized approach, coupled with the immediate availability of products, contributes to the appeal of offline channels, particularly for those seeking hands-on assistance and quick access to their chosen bicycle frames.
Based on material, the aluminum segment held over 40% of the bicycle frames market share in 2023. The incorporation of low-carbon aluminum materials to decrease both weight and carbon footprint is driving significant growth in the aluminum segment. As manufacturers adopt these sustainable materials, bicycles benefit from reduced weight and environmental impact, meeting the growing demand for eco-friendly and high-performance options.
For instance, in July 2023, Hydro entered into a partnership with Brompton, a bicycle company based in the UK, to supply low-carbon aluminum to decrease the weight and carbon footprint in Brompton’s folding bicycles. The companies will investigate the use of low-carbon and post-consumer recycled aluminum as an essential component in achieving these objectives.
Asia Pacific bicycle frames market size accounted for 35% of the revenue share in 2023. The robust economic development in the region is propelling the market. As disposable income rises, more individuals can afford recreational pursuits including cycling. This economic growth has heightened the demand for high-quality bicycles and frames owing to a desire for reliable and efficient transportation options. The expanding middle class, particularly in countries including China and India, contributes significantly to the increasing consumer base seeking bicycles and frames for both leisure and daily commuting.