Beverage Premix Market Size

Beverage Premix Market Size

Beverage Premix Market size was valued at more than USD 60 billion in 2021 and is estimated to record more than 5% CAGR during the forecast period 2022-2030. Increasing health benefits of green tea and healthy drinks will propel the global industry growth.

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Premixed beverages are becoming popular among fitness enthusiasts as they can save time on preparing their energy drinks from scratch. A growing percentage of people are becoming health conscious and increasing their consumption of beverages such as protein shakes and energy drinks. According to the U.S. Department of Health and Human Services (HHS), men in the age category of 18-34 years are the largest consumers of energy drinks. The department further stated that one-third of teenagers between 12 and 17 years drink these beverages on a regular basis.

This trend has given manufacturers the opportunity to produce beverage premixes in different forms, such as pastes, powders, liquids, and granules to suit varied consumer requirements. For example, health drinks, such as green tea have gained significant momentum in recent years due to the health benefits offered. Green tea contains antioxidants and is consumed by people who want to enhance their metabolism, with the beverage available in several forms as per consumer requirements.

However, rising health concerns regarding the excessive consumption of some drinks might hamper the global beverage premix market demand. The COVID-19 pandemic in 2020 dramatically boosted the demand for health beverages as people wanted to improve their immunity level to avoid getting infected by the virus. But it has also led to overdependence on these drinks. For example, green tea also contains caffeine, and its excessive consumption can cause serious symptoms, such as irregular heartbeat, severe headache, and liver injury. These side-effects can discourage people from buying some beverage options.