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are the leading companies in the global beverage premix market. Strategic partnerships, acquisitions, and mergers will help these firms maintain their competitive edge.
For example, in November 2021, Coca-Cola announced the acquisition of BODYARMOR, a range of sports productivity and hydration drinks. BODYARMOR is a new beverage entrant in Coca-Cola’s portfolio with long-term growth potential that works collaboratively to improve the health and nutrition of children. This strategic initiative enhanced Coca Cola’s customer base.