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The trend toward digitalization and smart packaging is enhancing operational efficiency of the packaging equipment and providing businesses with a competitive edge in the rapidly growing market. For instance, integration of smart technologies, including automation and artificial intelligence (AI) is gaining significant traction in the market. Automation is streamlining packaging lines, improving speed, and reducing human error, while AI enables predictive maintenance, real-time data monitoring, and optimization of the production process. Packaging machinery manufacturers are now incorporating IoT connectivity into machines, allowing for better data collection, process tracking, and performance analysis. Leading companies like Krones and Tetra Pak are investing heavily in these technologies to improve production efficiency. For example, Tetra Pak's "Connected Package" technology allows beverage manufacturers to engage with consumers through digital channels, offering product traceability, enhancing consumer interaction, and providing valuable insights into consumer behaviour.