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There is a growing consumer preference for natural & sustainable ingredients in various food & beverages, personal care, and animal feed industries. Betaine derived from natural sources, such as sugar beets and wheat, is gaining popularity as a natural & bio-based ingredient. With evolving health perceptions and positive attitudes toward natural & clean ingredients, modern customers are embracing betaine products such as dietary supplements, functional foods, and beverages to maintain their overall wellness. Products containing betaine have various health benefits including digestive health, cardiovascular health, and liver support.
Technological advancements in betaine production will result in improved product efficiency and a cost-effective product. Innovative extraction & purification methods are also being developed to enhance product yield & quality.