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The market is segmented by extracting cereal grains, yeast, mushroom and seaweed. Cereal grains are further sub-divided by products into oats and barley. The cereal grains segment will capture USD 278.9 million and demonstrate a 6.9% CAGR through 2032.
Oats are known for their ability to lower blood cholesterol and sugar levels, as well as prevent cardiovascular issues. This is projected to drive the demand for cereal grains in the coming years. Daily consumption of just 3 grams of oat beta-glucan can lead to a 10% reduction in LDL cholesterol and a 20% decrease in the risk of cardiovascular disease.
Barley, another cereal grain, is recognized for its benefits, including blood pressure maintenance, cholesterol control, and immune system stimulation. These attributes are likely to boost the demand for barley. Furthermore, major industry players are intensifying efforts to source high-quality barley and develop advanced extraction technologies. This focus on quality could further accelerate the growth of the market.
The North America beta glucan market is projected to achieve USD 255.3 million, with a CAGR of 7% from 2024 to 2032. Technological advancements are reshaping the market in North America. Noteworthy trends encompass the evolution of sophisticated extraction and purification technologies, which bolster the quality and bioavailability of beta-glucans. Techniques like enzymatic hydrolysis and advanced filtration are streamlining beta-glucan production, yielding superior purity and potency. Furthermore, biotechnology is pioneering the development of beta-glucans with customized properties, targeting specific health benefits such as boosted immune support and enhanced gut health.
Moreover, the infusion of AI and machine learning into research is hastening the discovery of novel applications and refining production methods. These tech strides resonate with the surging consumer appetite for health-centric, nutritionally enriched processed foods. Consequently, buoyed by these technological breakthroughs, the North American market is witnessing vigorous growth, particularly in sectors like functional foods, dietary supplements, and nutraceuticals.