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Prominent participants operating across the beta carotene market include
Companies are engaged in numerous market strategies such as merger, expanding production capacity, and acquisitions for business growth.
Lycored, in 2019 partnered with Alga technologies which is an Israel-based biotechnology company. The partnership was aimed at developing and launching new natural colorants derived from microalgae. This collaboration focused on leveraging the strengths of both companies in order to create innovative solutions for food, beverage, and dietary supplement industries.