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Consumers are increasingly seeking natural and clean-label food products with minimal synthetic additives. This trend has driven food manufacturers to explore natural preservatives, potentially impacting the demand for synthetic preservatives like benzoates. The rising popularity of functional foods and beverages with added health benefits has led to the incorporation of benzoates as preservatives in these products. Functional beverages, such as health drinks and energy drinks, are among the segments utilizing benzoates. Advancements in extraction and production technologies have enhanced the efficiency and purity of benzoates, making them more cost-effective and suitable for various applications.