Home > Food & Beverages > Food Additives > Antioxidants > Beetroot Powder Market
Consumers are increasingly seeking functional foods and ingredients that offer health benefits. Beetroot powder's natural richness in antioxidants, vitamins, and minerals, as well as its potential to support cardiovascular health and exercise performance, aligns well with this trend. The demand for natural colorants in food and beverages is driving the use of beetroot powder as a coloring agent. As consumers prioritize clean labels and seek out products with recognizable ingredients, the use of beetroot powder as a natural colorant is on the rise.