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The beetroot powder market from organic segment dominated around USD 251.3 million revenue in 2022. Organic beetroot powder appeals to health-conscious consumers who prioritize products free from synthetic pesticides and chemicals.
Food and Beverage segment accounted for 36% of the beetroot powder market share in 2022. The demand for natural and clean label colorants in food and beverages drives the use of beetroot powder to impart vibrant red hues without relying on synthetic dyes.
The beetroot powder market from online retail segment is anticipated to grow at 4.5% CAGR through 2032. Online retail provides consumers with the convenience of purchasing beetroot powder from the comfort of their homes, contributing to its popularity.
U.S. beetroot powder market size held over USD 92.8 million in 2022. The emphasis on health and wellness in North America drives the demand for functional foods and ingredients like beetroot powder, known for its potential cardiovascular benefits and nutrient content.