Beard Grooming Products Market Analysis

Beard Grooming Products Market Analysis

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Based on type, the market can be segmented into oil & serum, cream/balm, gel & wax, cleanser, trimmers, and others. The cream/balm beard grooming products segment held a dominant market share of over USD 9 billion in 2023. Cream or balm beard grooming products are specifically designed to nourish & moisturize the beard and the skin underneath. Growing a beard can often lead to dryness, itchiness, and even flakiness of the skin. This can be uncomfortable and affect the appearance of the beard. Cream or balm products contain natural oils & ingredients that provide deep hydration to both the beard and the skin, keeping them healthy & soft.
 

Based on end use, the beard grooming products market is categorized into individual use and commercial use. Beard grooming products for individual use led the global market, generating around USD 13 billion, in 2023. Every beard is unique and requires different levels of care and attention. Personalized grooming products offer a variety of options for different beard types, lengths, and styles, ensuring that individual can find the perfect product for their specific needs. With the rise in popularity of beards, the demand for high-quality grooming products has also increased.
 

Europe dominated the beard grooming products market with over 32% market share in 2023 due to the changing societal attitudes toward facial hair and the rise of the grooming industry. With the increased focus on appearance and self-care, men are now willing to invest in high-quality grooming products to maintain their facial hair. This has led to the emergence of specialized beard grooming brands and an expansion of product offerings by established grooming companies. Furthermore, the rise of e-commerce platforms and social media has made it easier for consumers to access a wide range of beard grooming products from various brands. This has not only increased the availability of these products but has also made it easier for consumers to compare prices and make informed purchasing decisions.