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bath bomb market was valued at USD 1.32 billion in 2023 and is anticipated to reach USD 2.18 billion registering a CAGR of 5.85% between 2024 and 2032. The trend has also been aided by the growing interest in self-care and wellness, which adds to seeking products that enhance such relaxation/pampering times. In such a context, bath bombs have become very popular because they offer experience on several sensory levels.
Influencers can be considered among the greatest drivers of trends and consumer preference across social media platforms, such as Instagram and YouTube. They will recreate activities about the use of bath bombs that are aesthetically pleasing, like vivid coloration, fragrances, and fizzing. Exposure not only improves but also highlights bath bombs' stimulating display, aromatherapy, and moisturizing action. The visual and sensual aspects make bath bombs especially well-situated for the younger demographics.
Report Attribute | Details |
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Base Year: | 2023 |
Bath Bomb Market Size in 2023: | USD 1.32 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 5.85% |
2032 Value Projection: | USD 2.18 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 370 |
Tables, Charts & Figures: | 247 |
Segments covered: | Type, material, fragrance, packaging size, consumer group, end-use application, price range, distribution channel, and region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Bath bombs are viral among millennials and Generation Z. The ability to create visually stunning bath experiences makes it possible to be shared online, which adds to its appeal and social prevalence. Also, bath bombs are now more accessible through online retailers and little stores that specialize in certain goodie items, making them easier to find and buy, therefore boosting their popularity. So, from a niche-based product, bath bombs have emerged as mainstream indulgence catering to a wide diversity of consumers seeking to enhance their bathing rituals with luxurious and pleasing products.