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The expansion of the market is significantly bolstered by heightened disease awareness initiatives. Public health campaigns and educational programs have effectively raised consumer awareness pertaining to the importance of skin protection, regular skin checks, and early intervention. This surge in awareness has translated into a notable increase in the number of individuals seeking medical advice and treatment for BCC, thereby driving the demand for advanced diagnostic and therapeutic solutions.
For instance, as per the American Academy of Dermatology (AAD) report, there has been 25% increase in free skin cancer screenings from 2010 to 2020, resulting in the early identification of numerous skin cancer cases including BCC. Similarly, a survey by the American Cancer Society indicated a 30% rise in public knowledge of skin cancer risks and preventive measures. This heightened awareness has led to more frequent dermatological consultations, thereby accelerating the growth of the BCC treatment market.