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The market is evolving through sustainability efforts and smart technology integration. Companies are developing recyclable and biodegradable coatings to reduce environmental impact, responding to consumer preferences and stricter regulations.
For instance, in June 2024, Arcos Dorados Holdings, the largest independent McDonald's franchise in Argentina, has partnered with J&J Green Paper to implement sustainable packaging technology, JANUS. JANUS is an all-natural, 100% biodegradable coating that provides a barrier against grease, water, and oxygen when applied to paper-based food packaging, offering a sustainable alternative to the current petroleum-derived polyethylene coating.
The rapid growth of e-commerce has fueled the demand for packaging materials that are durable and protective. Barrier coatings play a crucial role in preventing damage and maintaining product quality during shipping and storage. With more products being delivered directly to consumers, especially food, beverages, and pharmaceuticals, manufacturers are turning to advanced barrier coatings to ensure that items remain fresh, safe, and intact throughout the supply chain.