Baobab Ingredient Market Size

Baobab Ingredient Market Size

Baobab Ingredient Market size was over USD 3.5 billion in 2017 and industry expects consumption of above 180 kilo tons by 2024.

Increasing consumption of nutritious food owing to associated health benefits including improving digestion, boosting immune system, preventing anaemia, and asthma will drive baobab ingredient market size. Baobab ingredient is incorporated in nutraceutical products owing to its high amount of minerals & vitamins, antioxidants, anti-inflammatory, antimicrobial, and fibres which increases metabolism thus propelling the product demand.

Baobab ingredient can be utilized in form of pulp, powder, and oil. These ingredients are derived from baobab tree cultivated in Africa, Madagascar due to its climate and soil conditions. It is rich in potassium, phosphorus, carbohydrates, and vitamin C. The berry from which powder and oil are produced is found inside rigid pods that hang upside down from tree. It has increased application scope in cosmetics & personal care and food & beverage industry. 

Global food and beverage market size is expected to surpass USD 138 billion in projected timeline. Consumers are demanding products, which have high nutritional content, have less preservatives, and are fat-free. Baobab ingredient is replacing high calorie beverages including soda drinks, alcoholic and carbonated drinks as a regular drink in China, Japan, Australia, India, U.S., and Italy due to changing consumer preference for healthy drinks.
 

Baobab fruit is the essential raw material for manufacturing baobab ingredient, but labour and transportation play a vital role as well in the process. Africa has good government support as well as good soil fertility to help growth of the tree. Premium plucking process, production process attributes to high baobab ingredient market price. Adverse climatic conditions including global warming and droughts may hinder industry profitability, thus affecting price trends.