Bag Market

Bag Market Size

The global bag market size was estimated at USD 183.2 billion in 2024. The market is expected to grow from USD 190 billion in 2025 to USD 291.9 billion in 2034 at a CAGR of 4.9%. Consumers are becoming more interested in fashion and style, helping the market grow. Bags are no longer just useful items; they are now important fashion pieces and status symbols. People see bags as a key part of their outfits, and the need to follow trends has increased the demand for stylish and designer bags. This trend is especially popular with Millennials and Gen Z, who care about personal style and brand identity.

Many are willing to spend more on premium brands, seeing them as both fashion items and signs of social status. Luxury bags and designer collaborations are becoming more common as people look for bags that match their style and values. This is also fueled by Social media networks such as Instagram and Pinterest. Influencers and other celebrities showcase new bag designs motivating their fans to imitate these looks.

As a result, brands are launching new collections more frequently to cater to consumers’ needs for seasonal and specially designed limited-edition pieces. In fashionable bags, people can find what they are looking for with little to no effort because of the increasing online shopping. Users can now sit at home, peruse, compare, and purchase the most recent styles, which has enhanced the growth of the market by presenting numerous options.

Bag Market Trends

• The bag industry is changing for the better because of rising convenience, options, and accessibility due to the ever-evolving world of e-commerce. The fact that e-commerce platforms sell bags from luxury designers, independent artists, and local craftsmen makes online shopping more appealing to people. Shoppers can access reviews and price comparisons, and make purchases at any hour of the day which greatly benefits people living in remote regions.
  
• Moreover, Style influences on social media platforms such as Instagram and TikTok have an enormous impact, as they promote various trends and styles. Many brands are adopting direct-to-consumer sales which allow businesses to provide lower prices, exclusive online collections, and personalized shopping experiences. All these factors contribute to increased spending and consumption. Based on data gathered by The International Council of Societies of Industrial Design (ICSID) in November , the average American woman reportedly owns about 11 handbags and spends close to USD 160 for each. Therefore, women’s substantial spending on handbags drives the immerging growth of industry, thereby making it the largest market in the region.
  
• Furthermore, high-end and designer handbags have transcended their functional purposes, now serving as symbols of social class and individual expression. The increasing buying power of consumers, especially from developing markets, combined with a certain degree of spending is fueling the craving for luxury handbags. Alongside renowned luxury firms, new independent brands and market competitors are coming on board with sophisticated designs and artistic workmanship.
  

Bag Market Analysis

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Based on the bag category, the market is segmented as school bags, handbag, laptop bag, messenger bag, gym bag/sports bag, waist bag, bag accessories, and others. In 2024, the Handbag segment generated a revenue of USD 36.9 billion and is expected to grow at a CAGR of around 6% during the forecast period

• Handbags represent the most popular type of bags because of their usefulness, elegance, and versatility. They are more than just functional tools as they also serve as a significant piece of fashion. Most individuals, particularly fashion-forward individuals, consider handbags as an extension of their identity. Such status symbols of luxury handbags is the reason why there is greater demand for them in super markets.
  
• They make an important contribution to daily life as they provide ease in carrying essential items like a wallet, phone, and a makeup kit. The many styles, prints, and fabrics available all serve to augment their popularity. Work bags, tote bags, evening clutch bags, and cross-body bags are appropriate for diverse settings, thus appealing to wide segments of the population.
  
• Moreover, there are social media and celebrity influencers who are also actively marketing these handbags by showcasing new collections online. This, of course, leads people to want them even more – especially the stylish or limited-edition ones. With self-expression facilitated through the combination of style and practicality, it's no wonder handbags reign supreme in the market.

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Based on the distribution channel, the bag market is segmented as online and offline.  In 2024, the Online segment accounted for over 49.5% and is expected to grow at the rate of 6.5% till 2034

• The increasing popularity of e-commerce and social media platforms. Younger consumers are increasingly inclined to shop online due to the digitalization of services. Market players are continually enhancing customer databases and digital stores to reach more sets of consumers. They are also employing social media like WeChat, Pinterest, Instagram, Twitter, and Sina Weibo as a means of communication with customers to drive more traffic for online and offline distribution channels.
  
• As an example, Capri Holdings, which owns high-profile brands Michael Kors, Versace, and Jimmy Choo, has been building its retail presence in the world by fast-tracking its e-commerce and omnichannel growth. Coach and Kate Spade, for example, have China, Malaysia, Singapore, Taiwan, and Hong Kong-based informational websites to serve their consumers In Asia Pacific.

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In 2024, North America dominated the bag market with accounting to around 37.2% of the global market share and generated around USD 68.2 billion revenue in the same year.

• The expanding reach of the fashion industry and increased spending power are anticipated to drive the demand for handbags in the North America region. For example, as per the Trading Economics data published in July 2023, disposable personal income in America saw an increase from USD 19,873.52 billion in May 2023 to USD 19,941.02 billion in June 2023. In the U.S., bags are more than just useful items; they are a key part of personal style. People with higher disposable incomes are spending more on both luxury and everyday bags, often choosing premium options. Online shopping has made it easier for consumers to buy bags, offering convenience, a wide range of brands, and different price options.
  
• The Asian-Pacific bag market is expanding rapidly with growing incomes in nations such as China, India, and Japan. Urbanization and shifting lifestyles are raising the need for bags that are fashionable as well as functional. Backpacks, tote bags, and messenger bags are particularly favored for urban life. Social media and celebrities play a powerful role in shaping what people purchase, with fashion often being determined by influencers. Increased use of e-commerce has helped make it more convenient for consumers to purchase all kinds of bags. Sustainability is also gaining attention, with increasingly consumers opting for sustainable and responsible products. New consumers in new markets are particularly influencing demand for fashion and budget bags.
  
• The European bag market emphasizes quality, craftsmanship, and luxury. Customers go for high-end bags from top brands, particularly in Italy and France, renowned for luxury bag manufacturing. Sustainability is also important, with individuals opting for sustainable bags produced using recycled or natural materials. Customers seek classic, handmade bags owing to the high design culture of the region. Personalized shopping experiences and limited collections draw luxury shoppers. Practical bags such as crossbody bags and satchels are also sought after because they serve the purpose of hectic city lives while remaining fashionable.
  

Bag Market Share

• The top 6 companies in the market include Chanel, Coach, Dior, Fendi, Gucci, and Hermes, and they collectively hold a share of 23% in the market.
  
• The firms keep making investments in the Research and Development sector as well as in product innovations so they can remain competitive. In addition, businesses are taking a customer-oriented approach to marketing, for example, Chanel spends heavily on consumer advertising and retailer partnerships to ensure presence in the market while marketing the luxury and exclusivity of their goods.
  
• Some industry competitors remain credible by integrating sustainable green marketing strategies. For example, Gucci's focus on eco-friendly long-lasting products help reduce carbon footprint and adapt to changing sustainability trends
  

Bag Market Companies

Major players operating in the bag industry are:

• Chanel
• Coach
• Dior
• Fendi
• Gucci
• Hermes
• Kate Spade
• Longchamp
• Michael Aram
• Michael Kors
• Prada
• Samsonite
• The North Face
• Tory Burch
• Vera Bradley
  

Chanel is purchasing other firms to strengthen their global luxury bag business. A few months ago, Chanel, a worldwide luxury fashion house, announced that it has acquired a handbag production company. Although the leather goods manufacturer’s name was not revealed, the acquisition enhances Chanel’s potential to sustain exquisite craftsmanship and diversify product lines. This move is likely to augment the capacity of Chanel to sell its prestigious bags in other markets.

Coach has received numerous awards related to product design in different countries. For example, an American luxury fashion house, Coach, was recently named the title “Best Leather Goods Brand” winner at the 2020 Luxury Lifestyle Awards. The prize successfully recognized the innovative efforts of the brand in both craft and design. Luxury bag manufacturers implement various strategies to stay at the top, including marketing that imposes strict standards of quality and exclusivity and interacts directly with clients.

Bag Market Industry News

• In June 2023, Michael Kors launched its Pride capsule collection, which included the Elliot backpack, Slater sling pack, and Raquel pavé watch. The company also partnered with the Stonewall National Monument Visitor Center (SNMVC) to release a cobranded tote and make a charitable donation. The black canvas tote features the SNMVC logo inside and a rainbow MK logo outside.
  
• In March 2023, Hermès International S.A. introduced six new handbags for the Fall/Winter 2023 season: Sac Mini Médor, Sac So Medor, Drawstring Tote Bag, Arcon Bag, Fringe Birkin, and Harness Birkin. The collection combined classic and modern styles with a feminine design.
  

The bag market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Bag Category

• School bag
• Handbag
• Laptop bag
• Messenger bag
• Gym bag/sports bag
• Waist bag
• Bag accessories
• Others (tote bag, travel bag, etc.)

Market, By Product Type

• Luxury
• Non-luxury

Market, By Material Type

• Canvas
• Leather
• Fabric
• Synthetic
• Polyester
• Other (nylon, etc.)

Market, By Gender

• Male
• Female
• Unisex

Market, By Price

• Low
• Medium
• High

Market, By End Use

• Individual
• Corporate
• Others

Market, By Distribution Channel

• Online
  • E-commerce
  • Company website 
• Offline
  • Supermarket/hypermarket
  • Specialty stores
  • Others (Departmental stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• Middle East & Africa
  • Saudi Arabia
  • United Arab Emirates
  • South Africa