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Baby Wipes Market Trends

Report ID: GMI10948
Published Date: Aug 2024
Report Format: PDF

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Baby Wipes Market Trends

More people want biodegradable and compostable wipes because they care about the environment. Companies are making eco-friendly products to meet this demand. Parents are also willing to pay more for high-quality wipes with extra benefits like being hypoallergenic, having added moisturizers, or using natural ingredients. This has created a market for premium and specialized products. Additionally, brands now offer personalized baby wipes to match individual preferences, such as fragrance-free options or those with soothing botanicals. Online shopping is growing, and many consumers prefer the convenience of e-commerce and subscription services to get baby wipes delivered to their homes. Lastly, there is a trend towards multifunctional wipes that can be used for both baby care and household cleaning, meeting the need for practical and versatile products.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The baby wipes market was valued at approximately USD 12.4 billion in 2023 and is anticipated to register a 5.6% CAGR between 2024 and 2032, driven by the growing awareness of hygiene and health.

The dry segment accounted for USD 8 billion in 2023 and is expected to grow at 5.3% CAGR during 2024-2032, owing to its popularity and versatility.

North America baby wipes market held a revenue of USD 4 billion in 2023 and will grow at 5.9% CAGR through 2032, driven by a combination of convenience, innovation, and evolving consumer preferences.

Burt’s Bees, Inc, Earth’s Best, Johnson & Johnson Services, Inc, Kimberly-Clark Corporation, Kirkland Signature, Laboratoires Expanscience, Luvs, and Naty AB among others.