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Baby Powder Market Share

Report ID: GMI11677
Published Date: Oct 2024
Report Format: PDF

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Baby Powder Market Share

The industry is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 5%-10% of the total market. These companies employ a variety of strategies, including product innovation, brand differentiation, strategic partnerships, and marketing approaches to expand their global footprint. As consumer preferences shift toward safer, natural, and organic baby care products, companies in the business have focused on product innovation and reformulation as key strategies to differentiate themselves. To expand their global footprint, regional companies often adopt strategies such as partnerships, mergers, and acquisitions. These moves allow companies to enter new markets, leverage local distribution networks, and access consumer bases in different regions.

Baby Powder Market Companies

Major players operating in the industry are:

Baby Forest
California Baby
Chicco
Church & Dwight
Clorox
Cooney Medical
GLUKi Organics
Himalaya Wellness
Johnson & Johnson
Kimberly-Clark
Mee Mee
Pigeon
Prestige Consumer Healthcare
Procter & Gamble
PZ Cussons
Sebapharma

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global market size for baby powder was valued at USD 1.3 million in 2023 and is projected to expand at a CAGR of 5.4% from 2024 to 2032.

The talc-free segment held the maximum share in the industry, generating approximately USD 860.5 million in 2023. It is anticipated to grow at a CAGR of 5.4% during the forecast period, driven by heightened consumer health concerns, regulatory scrutiny, and shifting market dynamics.

The U.S. dominated the North American industry with a share of around 73.9% in 2023 and is expected to grow at a CAGR of 5.2% during the forecast period.

Prominent companies in the industry include Baby Forest, California Baby, Chicco, Church & Dwight, Clorox, Cooney Medical, GLÜKi Organics, Himalaya Wellness, Johnson & Johnson, Kimberly-Clark, Mee Mee, and Pigeon.