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Increasing awareness regarding breast feeding is projected to accelerate market landscape. Baby feeding bottles play a crucial role in providing nutrition to infants that cannot be breastfed for several reasons. For instances, some mothers may have health conditions that make breastfeeding difficult or impossible. This includes conditions such as certain infections, severe illness, or the need for specific medications that are incompatible with breastfeeding. For instance, as per the American cancer society data, breast cancer diagnosis were 2.2% more likely to occur in postpartum women.
Furthermore, approximately 287,850 women were projected to receive a diagnosis of breast cancer [invasive] in the U.S. in 2022. Moreover, increasing inclination of working women to use wearable breast pumps at offices in order to store breast milk in baby feeding bottles to avoid usage of breastmilk substitutes will further propel market demand.