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Baby & Toddler Toys Market Trends

Report ID: GMI12807
Published Date: Dec 2024
Report Format: PDF

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Baby & Toddler Toys Market Trends

The baby and toddler toys market are evolving with two major trends. First, parents increasingly choose eco-friendly toys made from biodegradable materials and non-toxic paints, driving manufacturers to develop sustainable product lines. Second, while traditional toys remain popular, the market shows growing demand for interactive and STEM-based toys that feature motion sensors, light effects, and voice interactions. These technology-integrated toys reflect modern parents' desire to combine learning with play while developing their children's digital literacy from an early age.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global market size for baby & toddler toys was valued at USD 24.5 billion in 2024 and is projected to reach USD 48 billion by 2034, driven by a CAGR of 7.1% during the forecast period, fueled by increasing awareness of early childhood development.

The building & construction toys segment accounted for approximately USD 7 billion in revenue in 2024 and is expected to grow at a CAGR of 7.4% by 2034, driven by the integration of STEM learning elements and hands-on creativity benefits.

The U.S. market was valued at approximately USD 4.5 billion in 2024, driven by high consumer spending, innovation in child-focused toys, and increasing demand for STEM and sensory toys.

Major players in the industry include Artsana S.p.A., Brands in Motion Inc., Fat Brain Toys LLC, Geobra Brandstätter Stiftung & Co. KG, Hape Holding AG, Hasbro Inc., Juratoys SAS, Learning Resources LLC, LEGO A/S, Mattel Inc., Melissa & Doug LLC, Ravensburger AG, Spin Master Corporation, TOMY Company, Ltd., and VTech Holdings Limited.