Baby and Toddler Carriers and Accessories Market Size - By Product Type, By Material, By Age, Carry Positions, By Price, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032

Baby & Toddler Carriers & Accessories Market Size

The global baby & toddler carriers & accessories market was valued at USD 1.8 Bn in 2023 and is estimated to grow at a CAGR of over 4.8% from 2024 to 2032. As more parents, especially mothers, return to work after childbirth, the need for hands-free baby-carrying solutions has increased. Baby carriers help parents keep their children close while managing daily tasks.
 

Modern carriers are ergonomic, offering better back and shoulder support for both parents and babies. The convenience of moving while carrying a baby appeal to busy parents. Manufacturers innovate with materials, designs, and functionality, creating breathable, lightweight, adjustable carriers for various positions like front, back, and hip. Features like built-in sunshields and storage pockets add convenience.
 

As children grow into toddlers, the demand for carriers and accessories rises. The World Count reports about 140 million births globally each year, with over half in Asia. India and China see 25 million and 16 million births annually. The State of Babies Yearbook 2023 notes that the U.S. has 11,034,857 babies, making up 3.3% of the population.
 

As a result, the baby & toddler carriers & accessories market has grown significantly, driven by rising working parents, increased awareness of babywearing benefits, a shift towards comfort and convenience, technological advancements, and rising disposable income in emerging markets.
 

Baby & Toddler Carriers & Accessories Market Trends

A key trend in the baby carrier market is the rise of adjustable carriers that grow with the child. These carriers suit infants from newborns to toddlers, allowing parents to adjust them as needed. Features like adjustable straps and buckles ensure a custom fit for both parent and baby. Manufacturers offering specialized carriers for different age groups, including premature infants, newborns, and toddlers, addressing their unique needs. With comfort and safety as top priorities, modern carriers use breathable mesh and soft woven fabrics for better support, flexibility, and ventilation.
 

Additionally, sustainability is becoming crucial for consumers, leading to increased focus on reusing and recycling baby carriers to reduce waste and support circular economy practices.
 

The market's low entry barrier allows many small-scale manufacturers and startups to enter with minimal investment, leading to a rush of low-cost, lower-quality carriers that can harm the industry's reputation. Rising costs for raw materials, particularly sustainable or organic fabrics, along with inflation, increase production expenses. These costs are often passed on to consumers, who may become price-sensitive during economic downturns. The baby carrier market is also vulnerable to counterfeit products, especially with the rise of online marketplaces. Fake or substandard carriers can damage brand reputations, erode consumer trust, and pose serious safety risks.
 

Baby & Toddler Carriers & Accessories Market Analysis

Based on product type, the market can be segmented into carriers and accessories. The carriers segment accounted for revenue of around USD 1.7 Billion in the year 2023 and is estimated to grow at a CAGR of around 4.9% from 2024 to 2032. Baby carriers are designed for adjustability, offering front-facing, back-carrying, and hip-carrying options. Stretchy wraps are popular due to their softness and ease of packing into a diaper bag. The market for premium baby carriers is growing, with products featuring high-end fabrics, unique styles, and customizability.
 

On the other hand, infant inserts or support cushions are essential for newborns, providing head, neck, and spine support. These accessories ensure safe and comfortable positioning. Many carriers have adjustable seat widths and position adjusters, allowing transitions from front to back or hip carrying as the baby grows. Accessories like sunshields, rain covers, and weatherproofing enhance functionality, especially for outdoor use.
 

Based on the material, the baby & toddler carriers & accessories market is categorized as cotton, nylon, linen, polyester, and others. The cotton segment held around 39% of the total market share in 2023 and is anticipated to grow at a CAGR of 5.1% during the forecast period. In the baby carrier market, organic cotton is popular for its environmental and safety benefits. Hypoallergenic and gentle on a baby's skin, it is ideal for newborns and those with sensitive skin. As environmental concerns grow, parents prefer organic cotton carriers free from pesticides and harmful chemicals.
 

On the other hand, polyester is a common synthetic material in baby carriers due to its durability, strength, and affordability. Often blended with natural fibers like cotton or linen, it enhances fabric longevity and wrinkle resistance. Its quick-drying and easy-to-clean nature benefits busy parents. Polyester's resistance to wear and tears makes it a top choice for daily-use carriers. Manufacturers are increasingly blending materials to improve performance, adding spandex for stretching, bamboo fibers for softness and antibacterial properties, or recycled materials for sustainability.
 

In terms of the country, the U.S. dominates with an overall North America baby & toddler carrier & accessories market and valued at USD 0.5 Bn in 2023 and is estimated to grow at a CAGR of over 4.9% from 2024 to 2032. Parents seek careers that reduce strain on their back, shoulders, and hips. Features like padded shoulder straps, reinforced waistbands, and adjustable panels enhance ergonomics. The market favors carriers that are easy to use, portable, and suitable for active parents, including those who hike or travel. Compact, lightweight carriers are also popular for their travel convenience.
 

On the other hand, innovative carriers with features like integrated sunshields, rain covers, temperature regulation, and reclining options are on the rise. Advanced models include airflow panels, integrated pockets, and storage compartments, catering to modern, multitasking parents. Millennial and Gen Z parents are a growing consumer base in the U.S. They prefer high-quality, functional, and stylish baby products and often consider sustainability, style, and ease of use in their purchasing decisions.
 

As a result, the U.S. market for baby and toddler carriers and accessories has grown significantly in recent years. This growth is driven by changing consumer preferences, lifestyle shifts, and increased demand for convenience, comfort, and safety.
 

North America: In terms of the country, the US dominates with an overall market share of around 79% in North America baby & toddler carriers & accessories market. The U.S. market for baby and toddler carriers and accessories has grown significantly in recent years. This growth is driven by changing consumer preferences, lifestyle shifts, and increased demand for convenience, comfort, and safety.
 

On the other hand, Canada market expressing notable growth rate of around 5.1% from 2024 to 2032. In Canada, the babywearing trend has surged, fueled by the attachment parenting movement, which underscores the significance of physical closeness between parents and their children.
 

Europe: The Europe baby & toddler carriers & accessories market with a market share of around 29% in 2023 and anticipated to grow with a CAGR of around 4.7% from 2024 to 2032. Attachment parenting, which prioritizes physical closeness between parent and child, is gaining momentum in several European nations, especially the Nordic countries.
 

In terms of country, Germany market expressing notable growth rate of around 5.2% from 2024 to 2032. In Germany, there is a notable uptick in demand for eco-friendly baby carriers, particularly those designed from organic cotton, recycled fabrics, and other sustainable materials.
 

Asia Pacific: The Asia Pacific baby & toddler carriers & accessories market with a market share of around 25% in 2023 and anticipated to grow with a CAGR of around 5.2% from 2024 to 2032. The Asia-Pacific region is witnessing a swift expansion in the market for baby and toddler carriers and accessories, spurred by evolving consumer behaviors, rising disposable incomes, and heightened urbanization.
 

In terms of country, China is dominating the Asia Pacific market in terms of market share of around 32% in 2023. With disposable incomes on the rise in China, there is a marked shift towards willingness on premium, high-quality products. Chinese parents are increasingly inclined to invest in renowned international babywearing brands, prioritizing comfort, ergonomics, and design.
 

Baby & Toddler Carriers & Accessories Market Share

In 2023, key companies like Chicco, Infantino, Be Lenka, Baby Tula and Ergobaby held a combined market share of 8%-12%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
 

In the baby & toddler carriers & accessories market, comfort, versatility, and ergonomics stand out as primary differentiators. Brands that deliver adjustable products offer various positions and prioritize spinal and hip health for babies consistently outshine their competitors. Moreover, there is a growing emphasis on innovation in materials, with a spotlight on breathable, temperature-regulating fabrics and eco-friendly options.
 

Baby & Toddler Carriers & Accessories Market Companies

Major players operating in the baby & toddler carriers & accessories industry are:

• ‎Baby K'tan
• Baby Tula
• Be Lenka 
• Boba
• Chicco
• Ergobaby
• Fidella
• Infantino
• Kinderkraft 
• Kol Kol Baby Carrier
• LennyLamb
• Mabe
• MaMidea 
• Tushbaby
• Wildbird  
   

Baby & Toddler Carriers & Accessories Industry News

• In October 2022, Wildbird, renowned for its luxury linen baby slings and products, unveiled its latest offering, the aerial buckle carrier. This innovative carrier accommodates babies from newborns up to 45 lbs. The Aerial Carrier comes in two thoughtfully designed sizes: XS-XL and L-4XL. Every aspect of the carrier, including the shoulder straps and waist belt, has been meticulously crafted for both comfort and aesthetics, celebrating the diverse body shapes of parents and caregivers.
   

This baby & toddler carrier & accessories market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Thousand Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Carrier 
  • Soft structured
  • Wrap carriers
  • Sling carriers
  • Backpack carriers
  • Others (mei-tai carriers etc.)
• Accessories
  • Hood
  • Back support
  • Drool pads
  • Shoulder strap protectors
  • Others (storage pouch etc.)  

Market, By Material

• Cotton
• Nylon
• Linen
• Polyester
• Others (faux fur, neoprene etc.)

Market, By Age

• Newborns (0m-5m)
• Infants (5m-2y)
• Toddler (2y-4y)

Market, By Carry Positions

• Front facing
• Back facing
• Hip  

Market, By Price

• Low
• Medium
• High  

Market, By Distribution channel

• Online
  • E-commerce
  • Company owned website
• Offline
  • Supermarket/hypermarket
  • Specialty stores
  • Others (Individual stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa