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B2B Hygienic Paper Market Trends

Report ID: GMI12207
Published Date: Nov 2024
Report Format: PDF

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B2B Hygienic Paper Market Trends

A leading trend is the heightened emphasis on sustainability and eco-friendly products. As businesses increasingly adopt environmentally responsible practices, the demand for recycled and sustainably sourced hygienic paper products is surging. In response, manufacturers are investing in eco-friendly production methods, such as minimizing water consumption and prioritizing recycled pulp over virgin materials.

Another pivotal trend is the rise of digital and e-commerce channels in the B2B sector, reshaping the marketing and distribution of hygienic paper products. With more businesses turning to online purchasing, manufacturers and suppliers are enhancing their e-commerce capabilities to reach a broader customer base and streamline bulk ordering. E-commerce platforms enable B2B customers to compare products, place larger orders, and benefit from competitive pricing. This advantage is particularly beneficial for small to mid-sized enterprises seeking cost-effective solutions.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global B2B hygienic paper industry was valued at USD 128.1 billion in 2023 and is estimated to grow at a 4.6% CAGR from 2024 to 2032, driven by increasing demand across various sectors.

The toilet paper segment generated USD 40.9 billion in 2023 and is anticipated to grow at a 5% CAGR during the forecast period due to its essential role in hygiene across hospitality, healthcare, and public facilities.

The U.S. held approximately 75.7% of the total market share in North America in 2023 and is expected to grow at a 4.5% CAGR during the forecast period, supported by well-established supply chains and distribution networks.

Key players in the industry include Asia Pulp & Paper (APP), Cascades, CMPC Tissue, Essity, Georgia-Pacific, Hengan International, Kimberly-Clark, Kruger, Metsa Tissue, Procter & Gamble (P&G), Renova, and SCA (Svenska Cellulosa Aktiebolaget).