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CNH Industrial and Deere & Company hold a market share of around 15% in 2023 in the autonomous harvester industry. CNH Industrial focuses on collaborations and joint ventures with technology companies and research institutions to optimize their autonomous technology capabilities. These partnerships enable the company to leverage external expertise and speed up the development of autonomous farming solutions, keeping them competitive in the market.
Deere & Company places a strong emphasis on technological innovation and invests heavily in research and development to create cutting-edge autonomous and precision agriculture technologies. By continually enhancing their product offerings with advanced features such as ML, AI, and IoT, the company ensures they remain at the forefront of the market.
Major players operating in the market are: