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Deere & Company and CNH Industrial held over 15% market share in 2023. Deere & Company actively participates in strategic partnerships, collaborating with tech firms and startups to integrate advanced solutions into their equipment. Leveraging its established global presence, it strategically tailors its autonomous offerings to diverse farming practices. The company focuses on providing user-friendly interfaces, extensive data analytics, and precision control, empowering farmers to make informed decisions.
CNH Industrial employs strategic initiatives to enhance its position in the autonomous farming sector. The company focuses on research and development, investing in advanced technologies to enhance efficiency and reduce operational costs. CNH Industrial also emphasizes precision agriculture, offering farmers smart and automated solutions for improved crop management. By providing comprehensive support services and promoting sustainable farming practices it aims to address evolving industry demands.
Major players operating in the autonomous agriculture equipment industry are: