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Deere & Company and CNH Industrial held over 15% market share in 2023. CNH Industrial incorporates autonomous vehicles into precision agriculture solutions, encompassing variable rate technology (VRT), yield monitoring systems, and crop management software. This integration provides farmers with holistic farm management solutions aimed at optimizing inputs, cutting costs, and maximizing yields.
John Deere combines autonomous vehicles with its FarmSight solutions, incorporating JDLink telematics, the MyOperations mobile app, and Operations Center software. This integration offers farmers extensive farm management capabilities, enabling them to plan, monitor, and analyze field activities effectively.
Major players operating in the industry are: