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Magna and Continental are the major market players operating in the global automotive surround view system industry accounting for over 30% of market share in 2023. Magna focuses on innovation and technology to maintain its competitive edge. The company invests heavily in R&D to enhance its surround view camera systems, integrating advanced features such as machine learning and AI for improved object detection and safety.
Magna further collaborates with automotive OEMs to deliver customized surround view solutions, ensuring they meet the specific needs of different vehicle models. By continuously advancing its technology and forming strategic partnerships, Magna remains a key player in the surround view system market.
Continental is a major competitor in the automotive surround view system market, leveraging its expertise in sensor technology and ADAS to stay ahead. The company focuses on enhancing the functionality of its surround view systems by integrating them with other safety and driver-assistance technologies, such as lane departure warnings and adaptive cruise control. Continental also emphasizes cost-effective solutions, making its systems accessible to a broader range of vehicles.
Major players operating in the automotive surround view system industry are: