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Based on technology, the market is segmented into conventional SCU and Smart SCU. In 2024, the conventional SCU segment accounted for over 61% of the market share and is expected to exceed USD 3.8 billion by 2034, due to their cost-effectiveness and widespread adoption in entry-level and mid-range vehicles. These units provide basic open/close functionality, making them an affordable option for automakers aiming to include sunroofs as a standard feature without significantly increasing vehicle costs.
In emerging markets and price-sensitive segments, conventional SCUs are particularly favored as they meet consumer demands for basic sunroof functionality without the additional costs associated with smart technologies. Their simpler design and lower maintenance requirements also contribute to their dominance, making them the preferred choice for both manufacturers and cost-conscious consumers.
Based on the sales channel, the automotive sunroof control unit market is divided into OEM and aftermarket. The OEM segment held around 71% of the market share in 2024, owing to its integration into vehicles during the manufacturing process. Automakers increasingly include sunroof systems as a standard or optional feature, particularly in mid-range and premium vehicles, driving the demand for OEM-installed SCUs. OEMs ensure seamless compatibility, superior quality, and enhanced durability, making them a preferred choice for consumers and manufacturers.
Additionally, OEM sunroofs benefit from warranties and after-sales support, further boosting their appeal. As automakers focus on enhancing aesthetics, comfort, and advanced features like smart SCUs, the OEM segment continues to outpace the aftermarket in revenue and volume.
The U.S. automotive sunroof control unit market accounted for 84% of the revenue share in 2024 and is expected to exceed USD 1.2 billion by 2034, attributed to its robust automotive industry and high consumer demand for luxury and premium vehicles. American consumers prioritize advanced features like panoramic sunroofs and smart SCUs, especially in SUVs and sedans, which are popular in this market.
The presence of leading automakers, strong purchasing power, and technological advancements in connected and autonomous vehicles further bolster the market. Additionally, the growing adoption of electric vehicles (EVs), which often include advanced sunroof systems, contributes to the dominance of the US in the global automotive SCU market.
European countries such as Germany, France, and the UK are home to renowned automakers like BMW, Mercedes-Benz, and Volkswagen, which emphasize advanced features, including smart SCUs, in their vehicles. The region’s stringent safety and environmental regulations have driven the adoption of energy-efficient and sustainable sunroof systems. Additionally, the popularity of electric and hybrid vehicles in Europe, coupled with a strong aftermarket for retrofitted sunroof systems, solidifies the region's leadership in the market.
Countries like China, Japan, and India are major contributors, with increasing demand for vehicles equipped with modern features. Rising disposable incomes and urbanization have led to higher consumer preferences for vehicles with sunroofs, particularly in China, the largest automotive market globally. Additionally, Asia-Pacific serves as a hub for cost-efficient manufacturing, enabling local and global automakers to produce and supply sunroof systems at competitive prices, further driving market growth in the region.