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are among the leading participants in the market.
These firms are focused on entering new markets and integrating advanced technology into their services to improve their business presence. To cite an instance, in March 2022, auto giant Hyundai Motor Group's flagship electric car model Ioniq 5 launched its mobility subscription service in metropolitan areas, including Seoul. In another instance, in September 2022, SoftBank, a Tokyo-based telecom company, introduced a vehicle subscription service to allow consumers to rent a used car for a fixed monthly fee.