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Bosch and Continental collectively held a substantial market share of over 22% in the automotive starter motor industry in 2024, due to their strong technological capabilities, extensive product portfolios, and longstanding partnerships with global automakers. Both companies are renowned for producing high-quality, efficient, and durable starter motors that meet the evolving needs of internal combustion engine (ICE) vehicles, hybrids, and electric vehicles (EVs).
Their focus on innovation, such as integrating start-stop systems and advanced materials, aligns with regulatory demands for fuel efficiency and emissions reduction. Additionally, their widespread manufacturing and distribution networks ensure a reliable supply to major automotive markets worldwide, reinforcing their dominant positions. This leadership is supported by significant investments in R&D and their ability to cater to both premium and mass-market vehicle segments.
Major players operating in the automotive starter motor industry are: