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Automotive Snow Chain Market Share

Report ID: GMI12309
Published Date: Nov 2024
Report Format: PDF

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Automotive Snow Chain Company Market Share

Pewag Group, Michelin, and Ottinger GmbH collectively held a substantial market share of over 16% in the automotive snow chain industry in 2024. Pewag, a leader in snow chain technology, offers durable and high-quality chains to ensure optimal safety in extreme winter conditions. The company emphasizes its patented tensioning system, which simplifies installation and removal, targeting the premium automotive segment. Additionally, Pewag leverages digital platforms to enhance customer outreach and integrates sustainability into its manufacturing processes by using eco-friendly materials and energy-efficient production methods.

Michelin adopts a consumer-centric approach by developing snow chains that prioritize ease of use, reliability, and vehicle compatibility. The company invests in research to improve traction performance and chain durability, particularly for SUVs and electric vehicles. Leveraging its extensive distribution network, Michelin ensures product availability in key markets and focuses on sustainability by using recyclable materials in its snow chain products.

Ottinger GmbH specializes in high-performance snow chains with innovative quick-mounting systems to ensure user convenience. The company emphasizes precision engineering and strict quality control to enhance safety on icy roads. Ottinger targets niche markets, such as premium automotive and commercial fleets, while strengthening its European distribution network. It also invests in digital marketing to expand brand awareness and engage with customers directly.

Automotive Snow Chain Market Companies

Major players operating in the automotive snow chain industry are:

König Chains
Laclede Chain
Lex Products
Maggi Group
Michelin
Ottinger
Peerless Industrial
Pewag
Quality Chain
Thule Group

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of automotive snow chain reached USD 463.4 million in 2024 and is set to grow at a 5.3% CAGR from 2025 to 2034, driven by the rising popularity of winter sports and tourism in regions with heavy snowfall.

In 2024, the metallic segment accounted for over 40% of the market share and is expected to exceed USD 300 million by 2034, owing to their superior durability and traction capabilities.

The Europe market accounted for 45% of the revenue share in 2024 and is expected to exceed USD 350 million by 2034, led by stringent winter road safety regulations and high vehicle ownership in Germany.

The key players in the industry include König Chains, Laclede Chain, Lex Products, Maggi Group, Michelin, Ottinger, Peerless Industrial, Pewag, Quality Chain, and Thule Group.