Automotive Power Window Motor Market Size - By Vehicle, By Motor, By Window, By Power Output, By Distribution Channel, Analysis, Share, Growth Forecast, 2024 - 2032

Automotive Power Window Motor Market Size

The global automotive power window motor market size was valued at USD 8.8 billion in 2023 and is projected to grow at a CAGR of 4.8% between 2024 and 2032. Vehicle manufacturing is rising in emerging regions, resulting in increased demand for automotive components such as power window motors. As disposable incomes rise in nations such as China and India, more people are choosing vehicles with modern features like power windows. This spike in car manufacturing directly increases the demand for power window motors, as almost all current vehicles now include power-operated windows as standard equipment.
 

For instance, according to the International Organization of Motor Vehicle Manufacturers (OICA), overall passenger car production was 67.1 million units in 2023, while commercial vehicle production will be 26.4 million units. As vehicle production rises, the demand for key components like power window motors also grows, making them standard in most vehicle segments.
 

Consumers generally expect comfort in base and mid-range vehicles. Power windows replace the manual crank with a more user-friendly system, providing increased ease and convenience. Automakers respond by incorporating power windows into a variety of vehicle classes to fulfill consumer demands. This tendency ensures a consistent need for power window motors, making them vital in vehicles.
 

Automotive Power Window Motor Market Trends

Automakers are increasingly demanding compact, lightweight components to enhance vehicle efficiency and reduce emissions. This trend significantly impacts power window motor designs. Lighter motors decrease overall vehicle weight, boosting fuel economy and performance, especially in electric and hybrid vehicles. Compact designs also free up door panel space, allowing for advanced sound insulation and additional safety features. Consequently, suppliers are focusing on developing power window motors that are lighter, more compact, and more durable. This trend aligns with the automotive industry's goals to meet stringent emissions regulations and optimize vehicle design without sacrificing functionality.
 

In April 2024, PAN Taiwan Enterprise unveiled a new front left window regulator for Mazda 3 2010-13, OEM#BBM459590 BBM4-59-590. PAN Taiwan Enterprise is leveraging a model with high resale value and strong consumer interest to meet the steady demand for replacement parts. This launch emphasizes the need for responsive, model-specific aftermarket solutions in a competitive market, as drivers increasingly aim to maintain and extend their vehicles' lifespan.

Electric and autonomous vehicles need advanced window control mechanisms that integrate with automated systems. Developing these motors requires substantial R&D investment, driving up operational costs. Smaller manufacturers often struggle to meet these innovation demands, while larger companies allocate significant resources to address new technical requirements, impacting their profitability.
 

Automotive Power Window Motor Market Analysis

Based on the motor, the market is segmented into DC brushed motors, DC brushless motors, and stepper motors. In 2023, the DC brushed motors segment accounted for over 65% of the market share and is expected to exceed USD 8.2 billion by 2032. Consumers now demand durable, low-maintenance window mechanisms, driving the need for longer-lasting DC brushed motors.
 

In automotive applications, advancements in brush and commutator materials, along with better heat dissipation, are extending motor lifespans. For instance, in December 2023, Antolin partnered with WalterPack, a global leader in In-Mold-Decoration (IMD), and e2ip technologies, an innovator in In-Mold-Electronics and Human Machine Interface solutions.
 

Together, they have launched the In-Mold-Electronics (IME) Alliance, a global initiative aimed at advancing IME technology and manufacturing. IME integrates printed and component electronics directly into a product's structural surface during the automated motor molding phase, seamlessly combining functionality and design. Manufacturers are investing in these improvements to enhance reliability and reduce wear, meeting expectations for durable power window systems, especially in entry-level and mid-range vehicles where these motors are prevalent.
 

Based on the window, the automotive power window motor market is divided into standard, sunroof, and convertible. The standard segment is expected to exceed USD 9.1 billion by 2032. Anti-pinch technology has become a standard feature in power windows, greatly improving passenger safety. This device identifies obstacles in the window's path and pauses or reverses it to avoid injury. Compliance with worldwide safety requirements has promoted widespread adoption, with manufacturers striving to provide improved safety measures.
 

Advanced sensors and motor controllers guarantee accurate window control, lowering injury risks and increasing value for safety-conscious consumers, especially in family and luxury vehicles. Manufacturers are working to create smaller, lighter, and more efficient power window motors. These high-efficiency motors cut power consumption, increase battery life in conventional automobiles, and expand the range of electric vehicles. They also enable quieter operation and smoother control, which improves the user experience.
 

China automotive power window motor market accounted for 40% of the revenue share in 2023. China, the largest EV market, is driving demand for advanced, energy-efficient power window motors. The focus on lightweight components to extend battery life is spurring innovations in motor designs.
 

China's growing middle class and tendency for luxury vehicles have fueled demand for improved window systems, such as sunroofs and automatic window motors with expanded functionality. This trend has prompted manufacturers to enhance the manufacturing of advanced power window motors, which now operate quietly and have anti-pinch technology.
 

In North America, safety-conscious consumers are prompting automakers to integrate features like anti-pinch functionality in power window motors. This trend is leading to smarter systems that detect obstructions, ensuring compliance with NHTSA safety standards.

Europe's preference for premium vehicles with sunroofs and convertibles is fueling advancements in power window motors. Manufacturers are developing smoother, quieter motors to enhance in-cabin luxury and comfort, meeting the high expectations of European consumers.
 

Automotive Power Window Motor Market Share

Brose, Aisin Shiroki, and Johnson Electric collectively held a substantial industry share of over 10% in the automotive power window motor industry in 2023. Brose prioritizes innovation, spending extensively in research and development to provide innovative power window motors that improve vehicle comfort and safety. Brose retains a competitive advantage and responds to changing market demands by incorporating smart motor control and energy-efficient designs.
 

Aisin Shiroki is expanding its product line to encompass entire window systems, door systems, and other automotive components. This method offers comprehensive solutions to car businesses, increasing consumer loyalty while decreasing reliance on a single product line.

Johnson Electric strengthens customer relationships by providing specialized solutions and thorough support. They work directly with automotive manufacturers to design bespoke power window motors that improve vehicle performance and user experience.
 

Automotive Power Window Motor Market Companies

Major players operating in the automotive power window motor industry are:

• Aisin Shiroki
• Bosch
• Brose
• Continental
• Denso
• Ficosa International
• Hi-Lex
• Inteva Products
• Johnson Electric
• Valeo
   

Automotive Power Window Motor Industry News

• In January 2024, Antolin opened its first factory in India, specializing in lighting, HMI systems, and vehicle electronics. This facility will serve major clients such as Tata, Suzuki, Toyota, Mahindra, and Skoda-VW by producing advanced solutions and components. The factory, covering 3,200 square meters, will employ 200 skilled workers within two years.
   
• In April 2023, ZF Aftermarket expanded its parts offerings for vehicles in the U.S. and Canada, adding 116 new listings to its ZF, Lemförder, SACHS, TRW, and WABCO brands. These additions now cover approximately 26.3 million vehicles. The new listings include 56-part numbers for Lemförder window regulators, motors, and assemblies for various Audi, BMW, Mercedes-Benz, Volkswagen, and Volvo models from 1999 to 2018. With over 25 years of use in Europe, Lemförder's window regulators now feature more than 1,800 SKUs, covering 95% of the aftermarket.
   

The automotive power window motor market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn), and volume (Units) from 2021 to 2032, for the following segments:

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Market, By Vehicle

• Passenger vehicles
  • Hatchback
  • Sedan
  • SUV
• Commercial vehicles
  • Light Commercial Vehicles (LCV)
  • Heavy Commercial Vehicles (HCV)

Market, By Motor

• DC brushed motors
• DC brushless
• Stepper

Market, By Window

• Standard
• Sunroof
• Convertible

Market, By Power Output

• 20W
• 20-40W
• Above 40W

Market, By Distribution Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa