Automotive Power Tilt and Telescopic Steering Column Market Size - By Product, By Mechanism, By Technology, By Sales Channel, By Vehicle, Analysis, Share, Growth Forecast, 2025 - 2034

Automotive Power Tilt and Telescopic Steering Column Market Size

The global automotive power tilt and telescopic steering column market size was valued at USD 4.4 billion in 2024 and is projected to grow at a CAGR of 7.8% between 2025 and 2034. The increasing focus on driver comfort and safety is a major factor driving the adoption of advanced steering systems. The rise of electric and luxury vehicles, along with the demand for customizable features, is fuelling the integration of power tilt and telescopic adjustments. Additionally, advancements in autonomous driving technologies and stricter vehicle safety regulations are pushing automakers to enhance steering systems for better ergonomics and functionality.
 

For instance, in August 2024, the 2025 Nissan Frontier introduced significant enhancements, with a particular focus on driver comfort and advanced technology. All models now come standard with a telescoping steering wheel, allowing drivers to adjust the wheel to their preferred position for improved comfort.
 

Technological advancements in electric and electronic steering systems are accelerating the integration of power tilt and telescopic features. With innovations in actuator motors, sensors, and control systems, these steering columns now offer smoother, more precise adjustments. As vehicle manufacturers embrace these innovations for enhanced driver experience and integration with autonomous driving technologies, the demand for advanced steering solutions continues to rise.
 

For instance, in September 2023, General Motors (GM) filed a patent for a telescoping steering wheel rim, introducing an innovative approach to steering wheel design. The patent describes a steering control system that enables the rim of the steering wheel to adjust its position along the steering axis, enhancing driver comfort and adaptability.
 

Automotive Power Tilt and Telescopic Steering Column Market Trends

In commercial vehicles, the adoption of advanced steering technologies, including power tilt and telescopic systems, is increasing to improve driver comfort during long hours of operation. These systems enhance ergonomics by offering adjustable steering positions, reducing fatigue. Additionally, as safety regulations tighten and automation in commercial transport grows, integrating such systems helps meet both driver needs and evolving industry standards for safety and efficiency.
 

For instance, in November 2024, Tata Motors made a major debut into the Saudi Arabian market with the introduction of the Tata Prima 4440.S AMT, the company's first truck featuring an Automated Manual Transmission (AMT). The truck's contemporary cockpit, which includes a tilt-and-telescopic steering wheel and a pneumatically suspended seat, is designed to enhance driver comfort on lengthy trips.
 

High manufacturing costs are a significant challenge, as advanced steering systems with power tilt and telescopic features require specialized components and precise engineering, which can increase production expenses. These higher costs limit their widespread adoption in mid-range and budget vehicles. Additionally, consumer awareness of these advanced features remains relatively low, which hinders demand. Without proper education and promotion, many drivers are unaware of the comfort and safety benefits these systems offer, preventing them from becoming standard in a broader range of vehicles.

Automotive Power Tilt and Telescopic Steering Column Market Analysis

Based on product, the market is segmented into power tilt steering column, power telescopic steering column, combination (tilt & telescopic). In 2024, the power telescopic steering column segment accounted for 42% of the market share and is expected to exceed USD 4 billion by 2034. Power telescopic steering columns are gaining traction as automakers prioritize driver comfort and adaptability. These systems allow for seamless, electronic adjustment of the steering wheel’s reach, enhancing ergonomics, especially in electric and luxury vehicles.
 

As consumer demand for customizable driving experiences grows, the integration of power telescopic systems is increasingly viewed as essential for offering a superior, flexible driving environment.

As the focus on comfort and personalized driving experiences increases, power telescopic steering columns are becoming integral to modern vehicles. These systems offer easy adjustment for various driving positions, improving driver comfort and safety. With the rise of electric and autonomous vehicles, where customization is key, the power telescopic steering column is increasingly adopted in high-end and luxury models for its advanced ergonomic benefits.
 

Based on vehicle, the automotive power tilt and telescopic steering column market is divided into passenger cars, and commercial vehicles. The passenger cars segment held 68% of the market share in 2024. The demand for advanced steering column systems in passenger cars is increasing as consumers prioritize comfort and customization. Features like power tilt and telescopic adjustments are becoming standard in luxury and high-end models. Additionally, the growing focus on safety, driver-assist technologies, and ergonomics is driving the integration of these systems. The rise of electric vehicles is also contributing to a higher demand for these advanced steering solutions.
 

As the demand for advanced driver-assist systems (ADAS) grows, steering column systems in passenger cars are evolving to enhance vehicle safety and ease of operation. Integration with features like automatic seat adjustment and memory settings allows for seamless driver experiences. Additionally, with growing consumer preference for electric vehicles, the adoption of power tilt and telescopic systems is increasing, as these technologies offer superior comfort, adaptability, and a futuristic driving experience in modern vehicles.
 

Asia Pacific automotive power tilt and telescopic steering column market accounted for 36% of the revenue share in 2024 and is expected to exceed USD 3 billion by 2034. In China, demand for advanced steering column systems is growing rapidly due to the rise in electric and luxury vehicles. Manufacturers are increasingly adopting power tilt and telescopic systems to meet consumer preferences for comfort and customization. The shift toward higher safety standards and vehicle automation, coupled with strong government support for electric vehicle production, is accelerating market growth in the region.
 

In North America, the demand for advanced steering systems is driven by the increasing adoption of electric and autonomous vehicles. Consumers seek greater customization and comfort, prompting automakers to integrate power tilt and telescopic features. Additionally, stringent safety regulations and technological innovations, such as integration with ADAS, are influencing market growth, especially in luxury and high-performance vehicle segments.
 

In Europe, the shift towards electric and hybrid vehicles is significantly driving the adoption of advanced steering technologies. Consumers prioritize enhanced comfort and vehicle safety, fuelling demand for power tilt and telescopic systems. The region's strong regulatory focus on environmental and safety standards, combined with growing interest in autonomous driving, further accelerates the integration of these systems in both luxury and mainstream vehicle models.
 

Automotive Power Tilt and Telescopic Steering Column Market Share

NSK, ZF Friedrichshafen, and Bosch collectively held a substantial market share of 25% in the automotive power tilt and telescopic steering column industry in 2024. NSK, ZF Friedrichshafen, and Bosch are industry leaders, focusing on technological advancements and high-quality manufacturing. NSK offers precision engineering for seamless tilt and telescopic features, while ZF Friedrichshafen prioritizes integration with ADAS. Bosch, with its strong R&D capabilities, focuses on the development of energy-efficient, electronically controlled steering columns to cater to premium and electric vehicle segments.
 

These companies excel through innovation and strategic partnerships with OEMs. NSK's reputation for reliable mechanical systems competes with ZF's advanced, safety-focused solutions. Bosch, with its extensive electrical system expertise, targets high-tech steering columns. Together, these companies drive the market's evolution toward smarter, more customizable, and ergonomically optimized steering solutions for the automotive industry.
 

Automotive Power Tilt and Telescopic Steering Column Market Companies

Major players operating in the automotive power tilt and telescopic steering column industry are:

• Bosch
• COBO
• Denso
• Eaton
• Flaming river
• JTEKT
• Kongsberg
• Nexteer
• NSK
• ZF Friedrichshafen
   

Automotive Power Tilt and Telescopic Steering Column Industry News

• In August 2024, Nexteer Automotive announced a significant expansion of its modular electric power steering (EPS) solutions with the launch of its Modular Pinion-Assist Electric Power Steering (mPEPS) system. This new system, available in both Single-Pinion and Dual-Pinion configurations, adds to Nexteer's existing modular EPS lineup, which already includes the Modular Column-Assist EPS and Modular Rack-Assist EPS systems.
   
• In June 2024, ZF LIFETEC unveiled innovative advancements in vehicle interiors, highlighting next-generation steering wheels designed to enhance safety and adaptability in automated driving environments. The new steering wheel boasts a seamless design, offering customizable controls and improved user experience.
   

The automotive power tilt and telescopic steering column market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Power tilt steering column
• Power telescopic steering column
• Combination (Tilt & telescopic)

Market, By Mechanism

• Power
• Manual

Market, By Technology

• Electric power steering (EPS)
• Hydraulic power steering (HPS)
• Manual steering

Market, By Sales Channel

• OEM
• Aftermarket

Market, By Vehicle

• Passenger cars
  • Hatchback
  • Sedan
  • SUV
• Commercial vehicles
  • LCV
  • HCV

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa