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Automotive Over-The-Air (OTA) Update Market Trends

Report ID: GMI2087
Published Date: Aug 2024
Report Format: PDF

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Automotive Over-The-Air Update Market Trends

The ongoing trend in the automotive OTA update industry is the increasing integration of AI and machine learning to enhance the efficiency and personalization of updates. Automakers are leveraging these technologies to predict maintenance needs, optimize vehicle performance, and deliver tailored features to drivers.

For instance, companies such as Tesla and BMW are using AI to analyze driving patterns and environmental conditions, enabling more precise and timely updates. Additionally, the focus on cybersecurity is intensifying, with advanced encryption and threat detection systems being integrated to protect against potential hacks. This trend is driving a shift towards more secure, intelligent, and user-centric OTA updates, ultimately improving the overall vehicle experience.

For instance, in June 2024, T-Systems announced a collaboration with Aurora Labs, an AI-driven automotive software company, to offer advanced OTA software updates. Their joint solution combines T-Systems’ end-to-end OTA platform with Aurora Labs' differential update technology, optimizing Time-to-Market and total cost of ownership for Software Defined Vehicles (SDV). The company’s Line-Of-Code Intelligence (LOCI) ensures smaller update files and reliable rollbacks, while T-Systems provides scalable and modular connected car services. This collaboration aims to enhance vehicle performance, user experience, and cybersecurity, addressing key industry challenges.

Authors: Preeti Wadhwani, Aishvarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of automotive over-the-air (OTA) update reached USD 3.8 billion in 2023 and will expand at a 17% CAGR between 2024 and 2032, due to the increasing adoption of connected vehicles, demand for real-time software updates, and the rise of electric and autonomous vehicles.

The Bluetooth segment accumulated 49% of the market share in 2023, owing to its widespread adoption and integration in vehicles for seamless communication and data transfer.

Asia Pacific market captured 30% share in 2023, driven by booming automotive industry, rapid adoption of connected vehicles, and strong demand for advanced automotive technologies.

Prominent players operating in the industry are Harman International, Bosch Mobility, Blackberry QNX, Infineon Technologies, Thales, Digi International, and NXP Semiconductor, among others.