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Harman, Bosch Mobility, and Infineon Technologies hold a significant market share of around 38% in Market in 2023. These companies invest heavily in research and development, driving innovation in Over the Air Update. These companies leverage partnerships with automotive manufacturers and retailers to expand their market reach. Their strong distribution networks ensure OTA updates are readily available to consumers across various regions.
By offering a range of products at different price points, these companies make Over the Air Updates accessible to a wider audience, including both premium and budget-conscious consumers, thereby expanding the market.
The major players operating in the over-the-air update industry are: