Automotive Navigation System Market - By Device (In-Dash Navigation System, Portable Navigation System, Mobile Navigation System), By Component (Display Unit, Control Module, Antenna, Wiring

Automotive Navigation System Market Size

Automotive Navigation System Market size was valued at USD 31.8 billion in 2023 and is estimated to register a CAGR of over 8% between 2024 and 2032. The increasing demand for in-vehicle features is boosting market growth.
 

Navigation systems are an important aspect of modern automobiles. They offer features, such as turn-by-turn navigation, making it easier to travel on unfamiliar routes, reducing stress and improving arrival times. They also offer real-time traffic updates, allowing drivers to avoid congestion and choose optimal routes, saving time and fuel. The Points of Interest (POI) search in these systems makes finding gas stations, restaurants, and ATMs along the way easier. The systems are also equipped with the voice command feature that helps keep the driver’s focus on the road and avoid distractions. In-vehicle navigation is considered a vital safety and convenience tool as it improves the whole driving experience, making it a popular choice among many automobile buyers.
 

The rise of connected cars across the world is fueling the adoption of automotive navigation systems. Connected vehicles enable navigation systems to get real-time traffic information, offering drivers real-time information about congestion, accidents, and road closures, thereby allowing them to dynamically modify routes for more efficient and hassle-free travel. Connectivity enables a variety of additional capabilities for navigation systems. Live weather updates may be included in route planning, recommending other routes to avoid poor weather. The integration of navigation systems with cloud-based services enables features such as tailored point-of-interest suggestions and real-time parking availability.
 

For instance, in October 2023, Volkswagen Group expanded its "We Connect" platform, incorporating advanced voice features such as multi-modal interaction and personalized guidance. This empowers users to manage automotive functions, access live traffic updates, and interact with connected services using voice commands or touch gestures. This highlights the company’s integration of voice control into broader connected car platforms to deliver a comprehensive and interactive experience.
 

The high cost of navigation systems poses a major challenge to the market, potentially slowing down its growth. For many automobile buyers, particularly in budget-conscious areas, the hefty initial cost of a navigation system might be a deal-breaker. They may prioritize other cheaper options to keep the costs down. The proliferation of smartphones with free or low-cost navigation applications may hinder market growth. These applications frequently provide identical features including real-time traffic statistics, at a fraction of the cost. Customers may opt to rely on their smartphones and use a phone mount in their vehicle, eliminating the requirement for an in-dash system.
 

Automotive Navigation System Market Trends

Automotive navigation systems are witnessing significant technological advancements in navigation technology. Automotive navigation systems offer real-time traffic data with higher precision and detail. This includes accident zones, construction updates, and even lane-by-lane congestion data, providing drivers with a hassle-free experience, thereby decreasing travel time and stress. New map technologies offer comprehensive and visually appealing navigation experiences.
 

HD maps provide increased precision for lane guiding and junction views, while 3D city modeling offers a more accurate picture of the surroundings, increasing user orientation. AI integration customizes the navigating experience as it learns driver preferences over time and recommends routes based on traffic patterns, frequent locations, and even driving style. AR overlays real-time navigation directions on the actual world through the windshield or head-up display.
 

For instance, in January 2024, Toyota Motor Corporation partnered with Mapbox to enhance its in-car navigation systems by integrating Mapbox software. This collaboration allows Toyota to utilize the Mapbox platform for custom development and fast rendering of digital maps within its vehicles. The high-performance maps offer drivers relevant information through a modern and easy-to-understand visual interface that can be updated remotely and quickly. This partnership aims to provide drivers with an intuitive map experience similar to a smartphone, with features such as smooth rotation, zooming, and dynamic adjustments, based on the vehicle's location, route navigation, and user interactions.
 

Automotive Navigation System Market Analysis

Based on vehicles, the market is categorized into passenger cars and commercial vehicles. The passenger cars segment accounted for around 72% of the market share in 2023. Passenger automobiles account for the bulk of worldwide vehicle production, as opposed to commercial vehicles (trucks, buses). This leads to a wider market for navigation systems in passenger vehicles. Passenger car buyers favor items that increase comfort and convenience such as navigation systems. While in-dash navigation systems can be costly, they are frequently regarded as a more sensible investment for passenger cars than commercial vehicles. The passenger car category benefits from a broader selection of aftermarket navigation systems.
 

Based on device, the automotive navigation system market is divided into in-dash navigation, portable navigation, and mobile navigation systems. In 2023, the in-dash navigation systems segment accounted for a market share of over 39% and is expected to exceed USD 25 billion by 2032. In-dash systems are built particularly for usage in vehicles. They provide a bigger, dedicated display that is easier to view than a smartphone screen. Buttons and voice controls designed specifically for automobile surroundings make navigation adjustments less distracting while driving.
 

The voice control feature in in-dash systems reduces the need to glance down or manage a separate device for navigation, increasing safety. In-dash systems also complement the vehicle's interior. They provide a more visually pleasant appearance than a phone positioned on the dashboard. Furthermore, the controls are positioned such that they are easily accessible to the driver, boosting ergonomics.
 

North America is the fastest-growing region in the global automotive navigation system market, with a major share of around 30% in 2023. It has a higher automobile ownership rate than other regions. Buyers in North America are known for their preference for feature-rich automobiles including smart navigation systems with features such as real-time traffic updates and linked car integration. Furthermore, as navigation technology advances, North American customers may be more open to high-end features, such as AR overlays and AI-powered route suggestions, than those in other areas.
 

APAC's rising economies including China, India, South Korea, and Japan are witnessing increasing disposable income, allowing more people to own vehicles. This inevitably boosts the demand for in-car features such as navigation systems. Uber and Grab rely heavily on navigation technologies to manage their fleets and optimize routes. This generates a huge demand for navigation systems in commercial vehicles throughout the region. Furthermore, several APAC countries are making significant investments in modernizing road networks and transportation infrastructure, creating a conducive setting for employing navigation systems successfully.
 

European countries including France, Germany, the UK, and the Netherlands are witnessing significant growth in the automotive navigation system market. Europe has a well-established automobile sector. Major automakers including BMW, Daimler, and Volkswagen have their headquarters in the region, generating a huge demand for in-vehicle technologies such as navigation systems. The EU's safety laws require new automobiles to include emergency call systems (eCall). This criterion frequently overlaps with navigation technology, therefore new automobiles are more likely to feature navigation systems. Moreover, countries in the Middle East & Africa (MEA) region, such as the UAE and Saudi Arabia, are witnessing rising disposable income, allowing consumers to invest in features, such as navigation systems when purchasing new cars.
 

Automotive Navigation System Market Share

Robert Bosch, Denso, and TomTom International hold over 27% market share dominating the market through their extensive expertise, innovative technologies, and global reach. Robert Bosch, a renowned automotive supplier, offers a wide range of navigation solutions integrated into vehicles worldwide. Denso, a leading automotive technology provider, specializes in navigation systems with a focus on precision and reliability. TomTom International, a prominent navigation technology company, provides mapping and navigation software solutions utilized by automotive manufacturers.
 

These companies leverage their strong R&D capabilities, strategic partnerships, and robust distribution networks to capture a significant share of the market. Their comprehensive product portfolios, reputation for quality, and commitment to advancing navigation technology further solidify their dominance in the market, shaping the industry's direction and driving innovation in navigation solutions for vehicles globally.
 

Automotive Navigation System Market Companies

Major players operating in the automotive navigation system industry are:

• Robert Bosch GmbH
• Denso Corporation
• Pioneer Corporation
• Alpine Electronics Inc.
• TomTom International BV
• Garmin Ltd.
• Kenwood Corporation
• Sony Corporation
• Panasonic Corporation
• Aisin Seiki Co. Ltd.
• Fujitsu Ten Limited
• HERE Technologies
• Mitsubishi Electric Corporation
• Continental AG
• Aptiv PLC
• Harman International Industries
   

Automotive Navigation System Industry News

• In December 2023, Mapbox offered support for innovative BMW and MINI Navigation Experience by providing advanced map styling tools, 3D building data, and a high-performance map rendering engine. This support enabled BMW to deliver a distinctive in-car experience that surpasses smartphone apps and typical in-car navigation systems in terms of capability and design. The integration of Mapbox’s technology into BMW and MINI vehicles allows for features, such as charging-optimized route planning, personalized trips, and services tailored for electric vehicles, enhancing navigation experiences for drivers.
   
• In January 2023, Mapbox and Toyota Motor Europe partnered to launch Cloud Navigation powered by Mapbox Dash for the Toyota Yaris, Yaris Cross, and Aygo X vehicles in Europe. This partnership offers drivers connected cloud services, ensuring always-on navigation to make journeys more time-efficient and safer.
   

The automotive navigation system market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Device

• In-dash navigation system
• Portable navigation system
• Mobile navigation system

Market, By Component

• Display unit
• Control module
• Antenna
• Wiring harness
• Others

Market, By Vehicle

• Passenger cars
• Commercial vehicles

Market, By Sales Channel

• OEM
• Aftermarket

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • South Africa
  • UAE
  • Saudi Arabia
  • Rest of MEA