Automotive Infotainment Testing Platform Market Size - By Platform (Hardware-based, Software-based, Hybrid), By Application (In-Vehicle Infotainment, Navigation, Telematics, Connectivity, Multimedia), By End-User & Global Forecast, 2024 – 2032

Automotive Infotainment Testing Platform Market Size

Automotive Infotainment Testing Platform Market size was valued at USD 1.1 billion in 2023 and is estimated to register a CAGR of over 8% between 2024 and 2032. With an increasing demand for advanced infotainment features, the market for automotive infotainment testing platforms is expected to propel. Advanced technologies such as large touchscreens, voice control, gesture recognition, and augmented reality navigation make infotainment systems substantially more complex. Without strong testing platforms, these complex functionalities result in unsatisfactory user experiences, safety problems, and reputational damage for manufacturers.
 

Testing platforms need to be flexible and scalable to accommodate frequent updates and revisions, ensuring timely launches of new features without compromising quality. Overall, the increasing demand for advanced infotainment features creates a ripple effect that requires robust and adaptable testing platforms. These platforms are critical for guaranteeing quality, safety, compliance, and, ultimately, market success in today's competitive automotive industry.
 

For instance, In September 2023, Siemens and Amazon Web Services (AWS) joined forces to offer a cloud-based platform tailored for testing ADAS (Advanced Driver Assistance Systems) and infotainment systems. This collaboration merges AWS's robust infrastructure with Siemens' extensive testing expertise to deliver a scalable and effective platform for testing cutting-edge features across diverse environments.
 

The development of connected cars, in which vehicles are equipped with internet connectivity and can access numerous services, has a major impact on the growth of the automotive infotainment testing platform market. Connected cars include real-time traffic information, remote diagnostics, location-based services, and in-car entertainment streaming. This increased functionality raises the complexity of infotainment systems, requiring more thorough testing.
 

Along with this, connected cars are potential targets for cyberattacks, requiring rigorous security testing. Platforms must identify vulnerabilities in the associated systems, which include software, hardware, and network connections. Overall, the growth of connected cars presents new testing challenges due to improved functionality, security concerns, automation improvements, and data management complications. Robust and adaptive testing platforms are required to assure the quality, security, and performance of these connected infotainment systems, hence boosting market growth.
 

For instance, In June 2023, the newly formed collaboration between Keysight Technologies and Elektrobit is poised to enhance the advancement and testing of V2X (Vehicle-to-Everything) communication, a pivotal technology for connected vehicles and autonomous driving. V2X communication entails intricate interactions between vehicles and infrastructure, leveraging diverse technologies such as cellular networks, dedicated short-range communication (DSRC), and Wi-Fi.
 

The automotive infotainment testing platform market faces a major barrier and challenge because of its high cost of implementation, potentially slowing down market growth. The initial investment in technology, software, and qualified individuals might be too expensive for smaller businesses or new entrants, restricting their competitiveness and creativity. Subscription-based models may provide some relief, but recurring expenses might still limit adoption compared to larger companies with stronger budgets.
 

Automakers, particularly those with limited resources, may be pushed to prioritize other development areas over investing in advanced testing platforms. This can result in lower-quality content, raising the likelihood of bugs, security vulnerabilities, and poor user experiences.
 

Automotive Infotainment Testing Platform Market Trends

The automotive infotainment testing platform industry is witnessing a trend driven by significant technological advancement in this industry. Emerging technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics are being incorporated into testing platforms. These advancements enable functionalities such as automated test case generation, predictive analytics, and real-time performance monitoring.
 

Technological developments help to decrease manual testing labor and accelerate test execution cycles, saving both time and money. Along with this, they also give more accurate test results and deeper insights into system behavior, leading to higher-quality infotainment systems. Overall, advancements in technology not only enable more efficient and accurate testing but also open up fresh possibilities for researching and evaluating novel infotainment features. This enables the market to meet evolving customer expectations and propels the automobile sector toward safer, more connected, and immersive driving experiences.
 

For instance, in September 2023, At the Automotive Testing Expo, Vector Informatik showcased their newest testing platform, known as "vVIRTUAL Cockpit." This platform seamlessly integrates AI-driven test case creation and live performance tracking, enabling expedited and comprehensive testing of advanced infotainment features.
 

Automotive Infotainment Testing Platform Market Analysis

Based on platform, the hardware-based platforms segment recorded around 48% of the market share in 2023. Hardware-based platforms have traditionally been the preferred choice for infotainment testing, as opposed to software or cloud-based choices. Automakers and testing specialists are generally more comfortable with the old method and infrastructure. The established ecosystem of hardware manufacturers, support infrastructure, and experienced individuals allows for simpler adoption and integration into current workflows.
 

While the initial investment for hardware setups might be higher, these platforms can be cost-effective in the long run for companies with high-volume testing needs or specializing in testing specific vehicle segments. In contrast to certain subscription-based cloud alternatives, dedicated hardware provides stable performance and eliminates the need for recurring software license payments.
 

Based on end-users, the OEM segment held over 37% of the automotive infotainment testing platform market share in 2023. OEMs value total control over the design, development, and testing of their infotainment systems to ensure brand identity, performance, and compliance with their respective vehicle platforms. Hardware-based testing platforms are generally selected by OEMs because they provide dedicated resources and customization possibilities, allowing them to adapt testing to their specific needs and standards. OEMs demand rigorous testing throughout the infotainment development process, including functionality, performance, security, and user experience across a wide range of hardware configurations and software versions.
 

The North American automotive infotainment testing platform market accounted for 33% of the revenue share in 2023. Regulatory organizations in North America are setting more difficult safety, security, and privacy criteria for infotainment systems, requiring extensive testing. Along with this, consumers are increasingly looking for services such as big touchscreens, voice control, linked automobile services, and augmented reality navigation. This requires comprehensive testing platforms. Lastly, advancements in AI, machine learning, and cloud computing are making testing solutions more efficient, accurate, and scalable, attracting investment.
 

Automotive Infotainment Testing Platform Market Share

FEV Group GmbH, Anritsu Corporation and Keysight Technologies Inc. holds the holds around 18% of market share in automotive infotainment testing platform industry, expertise in developing cutting-edge testing solutions tailored specifically for automotive infotainment systems give them a competitive edge. The broad product portfolios encompassing a range of testing solutions for different aspects of infotainment systems appeal to a diverse customer base.
 

Moreover, their commitment to quality, regulatory compliance, and customer satisfaction ensures that they deliver high-performance solutions that meet industry standards and customer expectations. Through strategic partnerships, collaborations, and continuous innovation, these companies maintain their market leadership and drive the advancement of automotive infotainment testing technologies.
 

Automotive Infotainment Testing Platform Market Companies

Major companies operating in the automotive infotainment testing platform industry are:

• Alten SA
• Anritsu
• Arrow Electronics
• Danlaw
• FEV Group
• Infineon Technologies
• Intertek Group
• Keysight Technologies
• Rohde and Schwarz
• Spirent Communications
   

Automotive Infotainment Testing Platform Industry News

• In September 2023, Qualcomm and Amazon Web Services (AWS) established a strategic partnership to accelerate automotive innovation by leveraging the cloud for software development and testing. Recognizing the growing importance of software-defined features, the proliferation of data analytics, and the need for rapid development of new vehicle functionalities, the two companies will work together to provide comprehensive development infrastructure and tools to accelerate autonomous driving and the transformation of software-defined vehicles (SDVs).
   
• In October 2023, Lantronix broadened its automotive solution portfolio by introducing a new Snapdragon Ride SX development platform. The newly launched Snapdragon Ride SX Automotive Development Platform (ADP) is tailored to facilitate the swift development of personalized infotainment, cluster, and driver monitoring systems (DMS).
   

The automotive infotainment testing platform market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Platform

• Hardware-based
• Software-based
• Hybrid

Market, By Application

• In-Vehicle Infotainment
• Navigation
• Telematics
• Connectivity
• Multimedia

Market, By End-user

• OEMs
• Component Suppliers
• Testing Laboratories
• Research Institutes

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA