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Automotive Infotainment Market Trends

Report ID: GMI8104
Published Date: Feb 2024
Report Format: PDF

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Automotive Infotainment Market Trends

The automotive infotainment industry is witnessing increased AI integration and personalization. Various features including intuitive voice assistants, predictive maintenance, personalized recommendations, and biometric authentication are being added to these systems. Automakers are offering more intuitive and personalized experiences by integrating AI effectively to differentiate themselves, thereby attracting users and driving market share. AI-powered features create opportunities for subscription-based services, such as personalized navigation packages or music recommendations, generating additional revenue streams.

For instance, in January 2024, Volkswagen, a German carmaker, announced plans to incorporate ChatGPT into its IDA voice assistant. IDA automatically decides whether to conduct a vehicle function, search for a location, or regulate the temperature. ChatGPT allows the IDA voice assistant to handle the infotainment, navigation, and air conditioning systems as well as answer general knowledge inquiries. Volkswagen will be the first volume manufacturer to provide ChatGPT as a standard feature in numerous production vehicles beginning in Q2 2024.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of automotive infotainment reached USD 27.3 billion in 2023 and is set to grow at 6.5% CAGR from 2024 to 2032, owing to the consumers increasingly seeking cars that offer a variety of entertainment and connectivity features worldwide.

The OEM segment held over 75% of the market share in 2023, due to these channels being well integrated with the vehicle and providing smooth compatibility and dependable performance.

Asia Pacific accounted for 45% of the market share in 2023, due to the wide adoption of smartphones leading to consumers expecting seamless integration between their mobile devices and in-car infotainment systems in the region.

Alpine Electronics Inc., Continental AG, Denso Corporation, Garmin Ltd., Harman International Industries Inc., LG Electronics, Magnetic Marelli S.p.A, and Mitsubishi Electric Corporation, are some of the major automotive infotainment companies worldwide.