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Automotive High-precision Positioning Market size was valued at USD 15.5 billion in 2023 and is anticipated to grow at a CAGR of over 8% between 2024 and 2032, driven by the increasing adoption of advanced driver assistance systems (ADAS). As automakers prioritize improving vehicle safety and performance, ADAS technologies, such as lane-keeping assist and automated parking, rely on precise positioning data.
High precision positioning systems, including GPS and GNSS technologies, play a crucial role in delivering the accuracy needed for these systems to function effectively. The increasing government focus on introduction on new regulation related to vehicle automation drives the demand for advanced positioning solutions. For instance, the European Union announced new regulations related to active safety features in vehicles, including speed limiters. The New Vehicle General Safety Regulation (GSR2) or Regulation (EU) 2019/2144, updates the minimum performance standards for motor vehicles, requiring the addition of several advanced driver assistance systems (ADAS).
Report Attribute | Details |
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Base Year: | 2023 |
Automotive High-precision Positioning Market Size in 2023: | USD 15.5 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 8% |
2032 Value Projection: | USD 31.4 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 250 |
Tables, Charts & Figures: | 350 |
Segments covered: | Component, Technology, Vehicle, Application |
Growth Drivers: |
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Pitfalls & Challenges: |
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The rapid expansion of connected vehicle ecosystems drives the demand for automotive high-precision positioning market. As vehicles increasingly integrate with the Internet of Things (IoT) and communicate with infrastructure accurate positioning becomes essential for real-time data exchange and coordination. Connected vehicle technologies enable features such as automotive vehicle-to-everything (V2X) communication, which improves traffic management, and supports smart navigation services.
The growth of 5G networks further boosts this trend by providing the high-speed, low-latency connectivity required for seamless data transmission and precise positioning. For instance, in September 2023, the government invested USD 115 million 19 UK 5G Open Network Projects. The investment enables successful projects to develop technological solutions to improve connectivity.
The issue of data privacy and security restraining the automotive high-precision positioning market growth. As vehicles increasingly rely on high-precision positioning systems to gather and process location data, they become targets for cyberattacks and unauthorized data access. The collection and transmission of sensitive location information raises concerns related to potential misuse, such as tracking vehicle movements or personal habits without consent. This vulnerability can lead to privacy breaches and compromise driver safety if hackers gain control over vehicle systems.
Additionally, regulatory compliance challenges can arise as governments impose stricter data protection laws. Addressing these security and privacy concerns is crucial for maintaining consumer trust and ensuring the sustainable growth of the market.
The advancement and proliferation of autonomous driving technologies is anticipated to drive the market growth. As the automotive industry shifts toward fully autonomous vehicles, the need for high-precision positioning systems becomes critical. Systems including GPS, LiDAR, and radar provide the precise spatial data required for vehicles to navigate safely and efficiently without human intervention. Autonomous driving relies on accurate, real-time positioning to interpret road conditions, detect obstacles, and make decisions that ensure safety and compliance with traffic regulations.
The growing government emphasis on autonomous driving and the focus towards higher levels of vehicle automation further propels the demand for these advanced positioning solutions. For instance, in July 2023, U.S. National Highway Traffic Safety Administration (NHTSA) launched new autonomous driving regulations. The AV STEP rules fall under the proposed ADS-Equipped Vehicle Safety, Transparency and Evaluation Program. As technological capabilities improve and regulatory frameworks evolve, the market experiences accelerated growth.
Based on technology, the market is divided into global navigation satellite systems (GNSS), inertial measurement units (IMUs), LiDAR, and others. The global navigation satellite systems (GNSS) segment held over 40% of the market share in 2023. GNSS provides critical location data that enhances vehicle navigation and safety. This technology enables precise features such as real-time mapping, lane-keeping assist, and adaptive cruise control, which are crucial for improving driving safety and efficiency.
The integration of GNSS with other sensors, such as LiDAR and radar, further refines positional accuracy and vehicle-to-everything (V2X) communication. As automotive manufacturers focus on fully autonomous vehicles and smart mobility solutions, GNSS technology becomes increasingly important. Continuous advancements in GNSS, including enhanced accuracy and reliability, drive the growth of this market segment, supporting the development of innovative and safer automotive technologies.
Based on vehicle, the automotive high-precision positioning market is divided into passenger vehicles and commercial vehicles. The passenger vehicle segment is valued at USD 12.1 billion in 2023. High precision positioning systems are crucial for enhancing the functionality and safety of passenger vehicles. These technologies enable advanced driver-assistance systems (ADAS) such as lane-keeping assist, adaptive cruise control, and automated parking, which improve the driving experience and overall safety.
With the growing demand for comfort and convenience, features such as real-time navigation, traffic management, and collision avoidance are becoming standard in passenger vehicles. Additionally, as automakers innovate to meet consumer expectations and regulatory standards, the passenger vehicle segment continues to drive the expansion of high-precision positioning technologies.
North America dominates the global automotive high-precision positioning market with around 30% share in 2023, driven by the surge in electric vehicles (EVs) and their integration with advanced navigation systems. With the growing demand for EVs, there is an increasing demand for accurate positioning technology to enhance route planning, battery management, and the use of charging infrastructure. High-precision positioning systems enhance range predictions and facilitate efficient route planning by integrating real-time traffic data and charging station locations. Additionally, the growing investment in EV infrastructure and the focus towards energy efficiency in transportation further drive demand for high-precision positioning technologies.
The European automotive high-precision positioning market is experiencing significant growth, driven by a strong emphasis on safety, innovation, and environmental sustainability. Europe's stringent regulations on vehicle safety and emissions propel the demand for advanced driver-assistance systems (ADAS) and autonomous driving technologies, which rely on precise positioning systems. Additionally, Europe's commitment to technological advancement and regulatory frameworks drives the expansion of the market in the region.
The Asia-Pacific automotive high-precision positioning market is expanding rapidly due to the region’s expanding automotive industry and increasing adoption of advanced technologies. The region’s strong focus on smart cities and autonomous driving fuels the need for accurate navigation and vehicle-to-everything (V2X) communication. As the automotive industry in Asia-Pacific continues to innovate and expand, the demand for high-precision positioning technologies is projected to increase.
Bosch Group and Continental AG dominate the market with around 10% market share. Bosch focuses on integrating advanced driver-assistance systems (ADAS) with high-precision positioning technologies including GNSS and radar, aiming to provide comprehensive safety and navigation solutions. Their investment in autonomous driving technologies and smart city infrastructure further solidifies their market position. Bosch also emphasizes collaborations with automotive manufacturers to tailor solutions for specific needs and regulatory requirements.
Continental AG is advancing its positioning by developing cutting-edge sensor technologies and integrating them into its vehicle control systems. They are also focusing on expanding their portfolio to include solutions that support electric and autonomous vehicles. Continental’s strategy involves strategic alliances with technology partners and investments in R&D to enhance the accuracy and reliability of their positioning systems, catering to the evolving demands of the automotive industry.
Major companies operating in the automotive high-precision positioning industry are:
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Market, By Component
Market, By Technology
Market, By Vehicle
Market, By Application
The above information is provided for the following regions and countries: