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Automotive Heated Steering Wheel Market Size

Report ID: GMI12397
Published Date: Nov 2024
Report Format: PDF

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Automotive Heated Steering Wheel Market Size

The global automotive heated steering wheel market size was valued at USD 3.2 billion in 2024 and is projected to grow at a CAGR of 5.1% between 2025 and 2034. Rising consumer demand for comfort and convenience in vehicles is a key factor. Increasing awareness of cold-weather driving safety and enhanced driving experience has boosted adoption. Technological advancements, such as integration with climate control systems, further support growth. Additionally, automakers focus on premium features and energy-efficient solutions is driving wider implementation across vehicle segments.

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For instance, in October 2024, the 2025 Ford Bronco lineup introduced several exciting updates, including the addition of a standard heated steering wheel across multiple trim levels. Previously available only as part of the optional High/Lux Package, the heated steering wheel is now included as standard on the Outer Banks, Badlands, and Raptor trims, providing enhanced comfort for drivers in colder conditions.

Automotive Heated Steering Wheel Market Report Attributes
Report Attribute	Details
Base Year:	2024
Automotive Heated Steering Wheel Market Size in 2024:	USD 3.2 Billion
Forecast Period:	2025 to 2034
Forecast Period 2025 to 2034 CAGR:	5.1%
2034 Value Projection:	USD 5.2 Billion
Historical Data for:	2021 – 2024
No. of Pages:	180
Tables, Charts & Figures:	200
Segments covered:	Power, Technology, Features, Sales Channel, Vehicle
Growth Drivers:	Rising demand for in-vehicle comfort features Increasing adoption of electric and hybrid vehicles Technological advancements in energy-efficient heating systems Growing automotive sales in colder climates
Pitfalls & Challenges:	High implementation and maintenance costs for manufacturers Potential safety concerns with overheating and malfunctions

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The growth towards electric vehicles (EVs) also plays a significant role, as heated steering wheels are seen as an efficient way to enhance comfort while reducing energy consumption compared to traditional heating methods. As the EV market expands, the demand for such energy-efficient comfort features continues to rise, further driving their integration in modern vehicles.

For instance, in September 2024, Toyota’s global headquarters officially approved the 2025 Toyota Tundra for sale in Australia, with availability set to begin in mid-November. The Tundra will feature a hybrid configuration powered by a twin-turbocharged 3.5-litre V6 engine, delivering 326 kW and 790 Nm of torque. It is also equipped with premium features, including synthetic leather trim, heated steering and seats, and advanced infotainment systems.

Authors: Preeti Wadhwani, Satyam Jaiswal

Frequently Asked Questions (FAQ) :

The market size of automotive heated steering wheel reached USD 3.2 billion in 2024 and is set to grow at a 5.1% CAGR from 2025 to 2034, driven by rising consumer demand for comfort and convenience in vehicles.

The resistive heating segment held 54% of the market share in 2024, favored for its cost-effectiveness and reliability.

The North America market accounted for 33% of the revenue share in 2024 and is expected to exceed USD 1.5 billion by 2034, driven by the demand for automotive comfort features in colder climates.

The key players in the industry include Autoliv, Bombardier Recreational Products, BorgWarner, Gentherm, Hyundai Mobis, I.G. Bauerhin, Joyson Safety Systems, Seco Komos, Symtec, and ZF Friedrichshafen.