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Autoliv, Gentherm, Joyson Safety Systems collectively held a substantial market share of 18% in the automotive heated steering wheel industry in 2024. Autoliv offers innovative solutions for automotive safety and comfort, including heated steering wheels. The company leverages its expertise in occupant protection systems and collaborates with major OEMs to deliver high-performance comfort features. Autoliv focuses on integrating heating solutions with advanced airbag and safety technologies, catering to both the luxury and mainstream vehicle segments, positioning itself as a key player in thermal systems for automotive comfort.
Gentherm is a leader in thermal management technologies, offering heated steering wheels as part of its extensive portfolio of automotive comfort products. The company uses advanced resistive and infrared heating technologies to provide energy-efficient solutions. Gentherm's strong relationships with global automakers enable it to deliver high-quality, customizable heating systems, positioning it as a dominant player in the growing market for in-vehicle comfort solutions.
Major players operating in the automotive heated steering wheel industry are: