Automotive Heated Steering Wheel Market Size - By Power, By Technology, By Features, By Sales Channel, By Vehicle, Analysis, Share, Growth Forecast, 2025 - 2034

Automotive Heated Steering Wheel Market Size

The global automotive heated steering wheel market size was valued at USD 3.2 billion in 2024 and is projected to grow at a CAGR of 5.1% between 2025 and 2034. Rising consumer demand for comfort and convenience in vehicles is a key factor. Increasing awareness of cold-weather driving safety and enhanced driving experience has boosted adoption. Technological advancements, such as integration with climate control systems, further support growth. Additionally, automakers focus on premium features and energy-efficient solutions is driving wider implementation across vehicle segments.
 

For instance, in October 2024, the 2025 Ford Bronco lineup introduced several exciting updates, including the addition of a standard heated steering wheel across multiple trim levels. Previously available only as part of the optional High/Lux Package, the heated steering wheel is now included as standard on the Outer Banks, Badlands, and Raptor trims, providing enhanced comfort for drivers in colder conditions.
 

The growth towards electric vehicles (EVs) also plays a significant role, as heated steering wheels are seen as an efficient way to enhance comfort while reducing energy consumption compared to traditional heating methods. As the EV market expands, the demand for such energy-efficient comfort features continues to rise, further driving their integration in modern vehicles.
 

For instance, in September 2024, Toyota’s global headquarters officially approved the 2025 Toyota Tundra for sale in Australia, with availability set to begin in mid-November. The Tundra will feature a hybrid configuration powered by a twin-turbocharged 3.5-litre V6 engine, delivering 326 kW and 790 Nm of torque. It is also equipped with premium features, including synthetic leather trim, heated steering and seats, and advanced infotainment systems.
 

Automotive Heated Steering Wheel Market Trends

Increasing integration of tactile feedback technology is enhancing the driving experience. Heated steering wheels now feature haptic feedback systems, providing drivers with subtle vibrations to signal lane departure or collision warnings. This combination of comfort and safety features appeals to consumers seeking a more interactive, responsive driving interface, contributing to a more intuitive, connected driving environment.
 

For instance, In November 2024, Jaguar introduced an innovative feature in their vehicles, a heat system integrated into the steering wheel. This system is designed to enhance driver awareness by providing tactile notifications. The heated steering wheel delivers alerts through varying heat patterns, allowing drivers to receive important information without taking their focus off the road. This feature aims to improve safety by offering a more intuitive way for drivers to stay informed.
 

Manufacturers face significant challenges due to the high costs associated with implementing and maintaining heated steering wheel systems. The integration of advanced technologies and specialized components adds to production expenses, which may deter cost-sensitive consumers. Additionally, there are potential safety concerns regarding overheating or malfunctions, which could compromise driver comfort or even cause injury. Ensuring reliable performance without sacrificing safety standards requires ongoing research, testing, and quality control, which can further escalate operational costs. These factors may hinder widespread adoption and complicate the development process for automakers aiming to balance innovation with cost-efficiency.
 

Automotive Heated Steering Wheel Market Analysis

Based on power, the market is segmented into vehicle battery, and alternator. In 2024, the vehicle battery segment accounted for 49% of the market share and is expected to exceed USD 3.5 billion by 2034. Vehicle batteries are increasingly being used as the primary power source for heated steering wheels, especially in electric and hybrid vehicles. As electric vehicle adoption grows, battery-powered systems provide greater efficiency and faster heating. This growth is driven by the need for energy-efficient solutions that do not compromise vehicle range. Manufacturers are optimizing battery integration to ensure minimal energy consumption while delivering consistent comfort.
 

As electric vehicles (EVs) become more prevalent, vehicle batteries are increasingly optimized to power not only propulsion systems but also in-car comfort features, like heated steering wheels. With advancements in battery management systems (BMS), manufacturers are ensuring energy efficiency, reducing power drain, and extending the overall vehicle range without sacrificing comfort.
 

Based on technology, the automotive heated steering wheel market is divided into capacitive heating, resistive heating, and infrared heating. The resistive heating segment held 54% of the market share in 2024. Resistive heating remains the most widely adopted technology for automotive heated steering wheels due to its cost-effectiveness and reliability. This technology uses simple resistive wires embedded in the steering wheel to generate heat. It is particularly favored in economy and mid-range vehicles, offering efficient heating with proven durability. Despite newer technologies emerging, resistive heating remains dominant, though it faces competition from energy-efficient alternatives like infrared and capacitive heating.
 

In addition to its cost-effectiveness, resistive heating continues to evolve with improvements in energy efficiency and heat distribution. Manufacturers are enhancing the material quality of resistive wires and optimizing their designs for quicker heat-up times. Despite newer technologies gaining ground, the simplicity and robustness of resistive heating make it the go-to solution for most vehicles, particularly in colder regions where fast and reliable warmth is essential.
 

North America automotive heated steering wheel market accounted for 33% of the revenue share in 2024 and is expected to exceed USD 1.5 billion by 2034. In the U.S., the demand for automotive comfort features, including heated steering wheels, is growing, driven by colder climates and consumer preferences for luxury and convenience. Advances in energy-efficient technologies like infrared and capacitive heating are gaining traction. Electric vehicle adoption is further accelerating demand, as automakers integrate these features into their eco-friendly models for enhanced user experience.
 

In Europe, the demand for automotive comfort features, particularly heated steering wheels, is driven by harsh winters and growing consumer expectations for premium in-car experiences. The trend is fueled by increasing adoption of electric and luxury vehicles, where advanced technologies like infrared heating are becoming more common. Furthermore, regulatory focus on improving vehicle comfort is accelerating innovation and integration across European automakers.
 

In the Asia Pacific region, the automotive heated steering wheel market is expanding due to rising consumer demand for premium features in both electric and luxury vehicles. Countries like China and Japan are increasingly adopting advanced comfort technologies, driven by cold weather regions and the growing middle class. Moreover, technological innovations in energy-efficient heating solutions are gaining traction among manufacturers.
 

Automotive Heated Steering Wheel Market Share

Autoliv, Gentherm, Joyson Safety Systems collectively held a substantial market share of 18% in the automotive heated steering wheel industry in 2024. Autoliv offers innovative solutions for automotive safety and comfort, including heated steering wheels. The company leverages its expertise in occupant protection systems and collaborates with major OEMs to deliver high-performance comfort features. Autoliv focuses on integrating heating solutions with advanced airbag and safety technologies, catering to both the luxury and mainstream vehicle segments, positioning itself as a key player in thermal systems for automotive comfort.
 

Gentherm is a leader in thermal management technologies, offering heated steering wheels as part of its extensive portfolio of automotive comfort products. The company uses advanced resistive and infrared heating technologies to provide energy-efficient solutions. Gentherm's strong relationships with global automakers enable it to deliver high-quality, customizable heating systems, positioning it as a dominant player in the growing market for in-vehicle comfort solutions.
 

Automotive Heated Steering Wheel Market Companies

Major players operating in the automotive heated steering wheel industry are:

• Autoliv
• Bombardier Recreational Products
• BorgWarner
• Gentherm
• Hyundai Mobis
• I.G. Bauerhin
• Joyson Safety Systems
• Seco Komos
• Symtec
• ZF Friedrichshafen
   

Automotive Heated Steering Wheel Industry News

• In April 2024, Li Auto Inc. officially launched Li L6, a five-seat premium family SUV designed to meet the needs of families seeking a spacious and technologically advanced vehicle. The interior prioritizes comfort, featuring first-row seats equipped with heating, ventilation, and massage functions, along with a heated steering wheel to enhance the driving experience.
   
• In May 2023, Cadillac began retrofitting heated steering wheels for the 2022 CT5 and CT5-V models, responding to customer demand and addressing earlier delays. This move not only enhances the driving experience for customers but also supports the growing market for heated steering wheels, reflecting the increasing consumer preference for comfort and convenience features in premium vehicles.
   

The automotive heated steering wheel market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Power

• Vehicle Battery
• Alternator

Market, By Technology

• Capacitive heating
• Resistive heating
• Infrared heating

Market, By Features

• Temperature control
• Built-in sensors
• Ergonomic design
• Safety features

Market, By Sales Channel

• OEM
• Aftermarket

Market, By Vehicle

• Passenger cars
  • Luxury
  • Mid-segment
  • Economy
• Commercial vehicles
  • LCV
  • HCV

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa