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Premium Report Details
Base Year: 2024
Companies covered: 20
Tables & Figures: 200
Countries covered: 21
Pages: 180
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Automotive Heated Steering Wheel Market
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Automotive Heated Steering Wheel Market Size
The global automotive heated steering wheel market size was valued at USD 3.2 billion in 2024 and is projected to grow at a CAGR of 5.1% between 2025 and 2034. Undoubtedly the escalating consumer preference for more modern automobiles is a critical factor. Growing consciousness regarding cold weather driving safety and improved driving experience has motivated users. Significant heating ventilation and air conditioning system developments have been a factor as well. More and more automakers are putting emphasis on automakers’ premium outlays, and the energy-efficient strategy can touch off more penetrations of the device in any vehicle type.
In October 2024, a new Ford Bronco lineup for 2025 was released, which came with several updates, including a heated steering wheel that was fitted on a number of trims as standard instead of being part of the optional high and lux package. The Raptor, Badlands, and the Outer Banks trims all now come ready with the feature, which makes it easier to drive during cold weather, thus increasing comfort.
The transition towards electric vehicles (EVs) is also a factor, as heated steering wheels are seen as a more energy-efficient alternative to universal heating while at the same time improving comfort. As the EV market expands, the demand for these energy-efficient comfort features continues to grow, further increasing their integration in modern vehicles.
For example, in September 2024, the global headquarters of Toyota granted approval for the 2025 Toyota Tundra to be sold in Australia, with the target date of mid-November. The Tundra is expected to come in a hybrid configuration, powered by a twin-turbocharged 3.5-liter V6 that produces 326 km and 790 Nm of torque. Moreover, it will also retain some additional sporting features, including synthetic leather trim, heated seats and steering, as well as sophisticated infotainment systems.
Automotive Heated Steering Wheel Market Trends
Integration and application of haptic feedback technology, as in heat steering wheels and heated steering wheels, is improving the overall experience of driving a vehicle. Cut for collision or lane departure warnings were relegated to some options of haptic systems, but one haptic steering wheel now delivers gentle vibrations to the driver. The two in combination work for comfort, and the combined traits appeal to consumers who want a more engaging and responsive interface in their vehicles, aiding in the development of a more natural, connected driving experience.
For instance, in November 2024, Jaguar put a system for tactile notifications on the steering wheel, aiming to increase driver awareness more than prior. This system, in conjunction with the heated steering wheel, is meant to transmit notifications – the heated steering wheel varies the heat pattern to notify the driver about relevant information without the driver’s attention shifting from the road. This system works along with a more flexibility-based approach, improving safety and retaining functionality.
The high costs of acquiring and keeping a heated steering wheel also pose a significant challenge for suppliers. The use of specialized components and technology families increases the cost of manufacturing the steering wheel, which restrains customers with cost-sensitive requirements. Some main conductors have safety concerns, such as steering or minor injuries, etc., that may occur due to the system overheating or short circuits.
A continuous flow of research, testing, and quality control is required to ensure safe use without the danger of device failure, which increases operational expenditures. This may impact the chances of widespread acceptance and make it even more difficult for car manufacturers seeking to foster innovation within a suitable range of costs.
Automotive Heated Steering Wheel Market Analysis
Based on power, the market is segmented into vehicle battery, and alternator. In 2024, the vehicle battery segment accounted for 49% of the automotive heated steering wheel market share and is expected to exceed USD 3.5 billion by 2034.
Based on technology, the automotive heated steering wheel market is divided into capacitive heating, resistive heating, and infrared heating. The resistive heating segment held 54% of the market share in 2024.
In 2024, the North America automotive heated steering wheel market accounted for 33% revenue share and is expected to exceed USD 1.5 billion by 2034.
Automotive Heated Steering Wheel Market Share
Autoliv, Gentherm, Joyson Safety Systems collectively held a substantial market share of 18% in the automotive heated steering wheel industry in 2024.
Automotive Heated Steering Wheel Market Companies
Major players operating in the automotive heated steering wheel industry are:
The automotive heated steering wheel market is bound to face increased competition as automakers and sellers seek to improve the comfort and convenience of the interiors, especially with respect to the cold regions. The rise in demand among consumers for improved and comfort features in vehicles is contributing towards the adoption of heated steering wheels in all types of vehicles, including passenger cars, luxury cars, as well as commercial cars.
The major players in the automotive heated steering wheel market are technologically advancing in creating heated steering wheels that are able to heat up evenly, warm up in shorter durations, and ensure custom temperatures. The manufacturers have also enhanced their products with effective heating elements, which is in line with the trend of sustainability and electrification of vehicles. Some players are also developing multi-purpose steering wheels that are equipped with heating alongside controlling infotainment, cruise, and driver-assist technologies, increasing the vehicle ergonomics.
Automotive Heated Steering Wheel Industry News
The automotive heated steering wheel market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) and volume (Units) from 2021 to 2034, for the following segments:
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Market, By Power
Market, By Technology
Market, By Features
Market, By Sales Channel
Market, By Vehicle
The above information is provided for the following regions and countries: