Automotive Finance Market Size - By Vehicle, By Provider, By Finance, By End-user, Analysis, Share, Growth Forecast, 2024 - 2032

Automotive Finance Market Size

The global automotive finance market size was valued at USD 323.3 billion in 2023 and is projected to grow at a CAGR of 6.2% between 2024 and 2032. Rising consumer demand for vehicles, especially electric and hybrid models, is driving the need for financing options. As environmental concerns and sustainability gain importance, more people are choosing eco-friendly vehicles, which often come with higher price tags. This shift requires accessible financing solutions to make these modern technologies more affordable. In response, lenders are providing tailored financing options, including attractive terms and incentives specifically for electric and hybrid vehicle purchases.
 

For instance, in August 2024, Plug-in hybrid electric vehicle (PHEV) sales in the United States saw a modest increase, rising from 1.7% to 2.0% of the total vehicle market year over year. This increase reflects a broader trend in the automotive sector, where the combined sales of hybrid vehicles, plug-in hybrids, and battery electric vehicles (BEVs) rose from 17.8% to 18.7%.
 

The development of online car buying platforms has changed the automotive sales landscape, leading to higher demand for automotive financing. Consumers now prefer digital transactions for their convenience and efficiency, often looking for quick and easy financing solutions to complete their purchases. These platforms simplify the buying process by allowing consumers to research financing options, compare rates, and arrange loans from the comfort of their homes, making financing a key part of the online car-buying experience.
 

The automakers and dealerships are increasingly offering in-house financing solutions, which greatly enhance convenience for buyers. Customers can complete their purchases without needing to seek out external lenders, as financing is available right at the point of sale. This streamlined approach not only saves time but also provides customized financing options to meet individual needs. Additionally, in-house financing typically leads to faster approvals and easier communication, making the entire car-buying process more efficient and customer-friendly.
 

Automotive Finance Market Trends

Lenders are increasingly using AI and big data analytics to enhance their credit risk assessment processes. By analyzing large volumes of data, such as transaction history, social media activity, and demographic information, they gain a better understanding of consumer profiles. This technology helps them identify potential risks more effectively and tailor loan solutions to meet individual needs.
 

Personalized financing options may include customized interest rates, flexible repayment terms, and targeted marketing strategies, all of which enhance customer satisfaction. Additionally, AI models can predict defaults, enabling lenders to make more informed decisions and manage risks efficiently. For instance, in January 2024, Upstart announced the nationwide expansion of its AI-powered vehicle financing, enhancing its platform to better serve both consumers and automotive dealers. This move comes as interest rates reach 20-year highs, making it increasingly challenging for consumers to secure affordable automotive loans.
 

Consumers are increasingly looking for flexible financing options that cater to various ownership preferences, such as lease-to-own and subscription services. Lease-to-own agreements allow buyers to eventually own the car while making manageable payments, making it accessible for those who prefer not to make a large initial investment. Subscription services offer the convenience of short-term access to a vehicle without long-term commitments, appealing to individuals who value flexibility and convenience in their driving experience.
 

Traditional bankers are increasingly collaborating with fintech startups to enhance their digital capabilities and streamline services. These partnerships provide lenders with access to innovative technologies and platforms that improve the customer experience, such as faster loan approvals and personalized financial solutions. By using advanced tools such as artificial intelligence and data analytics, lenders can better assess risk and tailor services to individual needs, ultimately boosting operational efficiency and staying competitive in a rapidly changing financial sector.
 

Automotive Finance Market Analysis

Based on vehicles, the market is segmented into new vehicles and used vehicles. In 2023, the new vehicle segment accounted for over 86% of the market share and is expected to exceed USD 489.3 billion by 2032 because innovations in vehicle technology, particularly connected cars and advanced safety systems, are increasing demand for financing options to cover their higher prices.

Connected vehicles offer features such as real-time navigation, remote diagnostics, and integrated entertainment systems, which boost their market value. Similarly, modern safety technologies, such as automatic braking and lane-keeping assistance, enhance vehicle appeal and come at a premium. As consumers seek these high-tech options, lenders need to provide flexible financing solutions to make these vehicles more accessible and affordable for buyers.
 

Based on the provider, the automotive finance market is divided into banks, credit unions, captive finance, NBFCs, and online lenders. The bank segment held around 34% of the market share in 2023. Offering a variety of financing options, such as leases, loans, and subscription services, allows banks to effectively meet the different needs and preferences of their customers. Leases are ideal for consumers who prefer lower monthly payments and the opportunity to drive new vehicles every few years without the commitment of ownership.
 

Traditional loans attract those who want long-term ownership and equity in their vehicle. Meanwhile, subscription services appeal to customers who value flexibility and convenience, allowing them to use different vehicles without long-term commitments. By providing tailored solutions, banks enhance customer satisfaction and expand their market reach, encourage loyalty, and increase overall revenue.
 

U.S. automotive finance market accounted for 84% of the revenue share in 2023 and is expected to exceed USD 179.6 billion by 2032, as the economy improves, consumer confidence rises, encouraging more people to make significant purchases, such as cars. This renewed optimism often leads to a greater willingness to finance a vehicle, as customers feel more secure about their financial situation and job stability.
 

Higher vehicle sales create a corresponding need for financing solutions, as many buyers seek loans or leases to manage their budgets effectively. This cycle of economic growth and increased consumer spending directly drives the automotive finance market, benefiting both lenders and dealerships.
 

European governments offer a variety of incentives for vehicle purchases, especially for environmentally friendly options such as electric and hybrid cars. Tax credits, grants, and rebates significantly lower consumers' upfront costs. This financial support makes these vehicles more affordable and encourages buyers to make eco-conscious choices. As a result, growing consumer interest in green vehicles leads to increased demand for financing options, allowing banks and financial institutions to benefit from this expanding market
 

The growing middle class in countries such as China, India, and Australia is increasing disposable income, leading to a surge in demand for personal vehicles. As more people enter the middle-income bracket, they seek the convenience and status that come with owning a car. This rising need for personal transportation creates a demand for various financing solutions, such as loans and leases, to make vehicle purchases more affordable. Financial institutions are responding by offering tailored solutions that meet the specific needs of these emerging consumers, driving market growth.
 

Automotive Finance Market Share

GM Financial, Honda Financial Services and Bank of America collectively held a substantial market share of over 13% in the automotive finance industry in 2023, leveraging their industry expertise and integrated dealership relationships to drive sales and customer satisfaction. Their collaborative impact on the market highlights the importance of manufacturer-backed financing solutions in meeting consumer needs.
 

Honda Financial Services specializes in financing for Toyota and Lexus vehicles, capturing a significant share of the automotive finance market. By offering tailored products that cater to brand loyalists, such as competitive leasing options and customer-friendly loan terms, it effectively meets the needs of its dedicated customer base.
 

Automotive Finance Market Companies

Major players operating in the automotive finance industry are:

• Ally Financial
• Bank of America
• Capital One Auto Finance
• Ford Credit
• GM Financial
• Honda Financial Services
• Santander Consumer USA
• Toyota Financial Services
• Wells Fargo Auto
   

Automotive Finance Industry News

• In January 2024, AutoFi recently announced the successful expansion of its platform, achieving a remarkable 70% reduction in deal time for automotive sales. This enhancement is part of a broader initiative to streamline the sales process and improve efficiency for both dealers and customers.
   
• In August 2023, Toss Bank and Kakao Pay are making significant strides in the South Korean automotive finance market, which is valued at approximately USD 30.8 billion. This strategic move aims to capitalize on the growing demand for innovative financing solutions in the automotive sector.
   
• In February 2023, Solifi and One Auto API have partnered to enhance the DataDirect™ vehicle data offering in the U.K. This collaboration aims to provide comprehensive, real-time vehicle data solutions for the automotive finance sector, facilitating better decision-making for lenders and dealers.
   

The automotive finance market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) from 2021 to 2032, for the following segments:

Market, By Vehicle

• New vehicle
• Used vehicle

Market, By Provider

• Banks
• Credit unions
• Captive finance
• NBFCs
• Online lenders

Market, By Finance

• Loan
• Lease

Market, By End-use

• Individuals
• Business

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • Saudi Arabia
  • South Africa