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Automotive End-to-End Software Platform Market Trends

Report ID: GMI11533
Published Date: Sep 2024
Report Format: PDF

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Automotive End-to-End Software Platform Market Trends

V2X technology is transforming vehicle interactions with their environments, including vehicle-to-vehicle (V2V), vehicle-to-infrastructure (V2I), and vehicle-to-pedestrian (V2P) communications. Automotive software platforms now support these technologies, enabling data exchange with other vehicles, traffic signals, road signs, and pedestrians' mobile devices. For instance, in July 2024, Auto talks partnered with Rolling Wireless, the supplier of cellular connectivity solutions for the automotive industry. This strategic collaboration aims to expedite the deployment of next-generation V2X solutions.

To meet the increasing demand for 5G-V2X solutions from manufacturers of vehicles, e-bikes, and road infrastructure equipment, Rolling Wireless has chosen Auto talks’ SECTON3 and TEKTON3 chipsets. The technology further enhances traffic management, reduces accidents, and improves road safety. As cities adopt smart transportation systems, V2X is considered crucial for real-time communication between vehicles and their surroundings. The increasing adoption of V2X technologies is driving demand for advanced, scalable software platforms that manage complex data exchanges securely and reliably.

Automotive software platforms must comply with diverse regional safety, environmental, and data protection regulations. In Europe, the General Data Protection Regulation (GDPR) governs user data handling in connected vehicles, while ISO 26262 sets functional safety standards. Adapting to these regulations increases development complexity and costs, particularly with new rules on autonomous driving and connectivity features.

Alternatively, automotive software platforms are increasingly adopting Service-Oriented Architecture (SOA) for modular and flexible development. SOA treats vehicle functions like infotainment, ADAS, and powertrain systems as independent services, allowing updates or replacements without affecting other systems. This approach accelerates development cycles, enhances scalability, and simplifies third-party application integration.

Authors: Preeti Wadhwani, Aishwarya Ambekar

Frequently Asked Questions (FAQ) :

The market size of automotive end-to-end software platform reached USD 9.2 billion in 2023 and is set to grow at a compound annual growth rate (CAGR) of over 10.9% from 2024 to 2032.

The passenger cars segment accounted for USD 6.2 billion in 2023. This growth is driven by the trend toward personalization in infotainment and connectivity, particularly in luxury and mid-range vehicles, where customers expect a customized driving experience.

The embedded software segment held around 44% of the market share in 2023. This is driven by the automotive sector's adoption of Real-Time Operating Systems (RTOS) to meet the growing demand for fast and reliable processing in advanced vehicles.

In North America, companies are integrating ADAS and autonomous driving technologies. Demand for software that enables over-the-air (OTA) updates is increasing, improving vehicle functionality and security. Investments in AI, machine learning, predictive maintenance, and real-time vehicle analytics are also driving regional growth.

Major players in the market include BlackBerry Limited, Robert Bosch GmbH, Cisco Systems, Inc., Google Cloud, KPIT Technologies Limited, Luxoft, NXP Semiconductors N.V., Tata Technologies Limited, Tekion Corp., and Wind River Systems, Inc.