Automotive Display Market Size

Automotive Display Market Size

Automotive Display Market size was valued at USD 14.9 billion in 2023 and is estimated to register a CAGR of over 10% between 2024 and 2032. The rapid shift toward electric and connected vehicles is significantly driving the growth of the automotive display market. According to an IEA report, almost 14 million new electric cars were registered globally in 2023, bringing the total number of Electric Vehicles (EVs) on the road to 40 million.

In 2023, over 250,000 new registrations were observed per week. EVs necessitate detailed information displays to notify drivers about battery status, range, energy consumption, and charging station locations. This information is crucial for the efficient operation and management of EVs, requiring sophisticated display systems capable of presenting this data clearly and intuitively.

Connected vehicles are expected to offer comprehensive infotainment systems that provide multimedia entertainment, internet access, and seamless smartphone integration. These systems depend on high-quality displays to deliver an engaging and user-friendly experience. The trend toward integrating consumer electronics standards, such as Apple CarPlay and Android Auto, further drives the demand for advanced automotive displays.
 

The integration of Advanced Driver Assistance System (ADAS) features, such as adaptive cruise control, lane departure warning, and automatic emergency braking, heavily relies on sophisticated display systems to provide real-time information to drivers. These displays play a crucial role in enhancing safety and convenience by presenting critical data clearly and intuitively. Additionally, regulatory mandates from governments and regulatory bodies worldwide require the inclusion of ADAS features in new vehicles to improve road safety, in turn, increasing the demand for advanced automotive displays to support these systems.
 

The integration of advanced display technologies, such as Organic Light-emitting Diode (OLED) and Active Matrix OLED (AMOLED) screens, into vehicles can significantly increase the overall product cost. These high-end display systems require expensive raw materials and complex manufacturing processes, which drive up the costs for automakers. As a result, vehicles equipped with these advanced displays become more expensive, making them less accessible to budget-conscious consumers. This limits the adoption of such technologies primarily to premium and luxury segments, restraining the overall market growth.