Automotive Display Market Size - By Product (Center Stack Display, Instrument Cluster Display, Head-up Display, Rear-seat Entertainment Display), By Screen Size (Less Than 5”, 5” to 10”, Above 10”), By Display Technology (TFT-LCD, OLED) & Forecast, 2024 - 2032

Automotive Display Market Size

Automotive Display Market size was valued at USD 14.9 billion in 2023 and is estimated to register a CAGR of over 10% between 2024 and 2032. The rapid shift toward electric and connected vehicles is significantly driving the growth of the automotive display market. According to an IEA report, almost 14 million new electric cars were registered globally in 2023, bringing the total number of Electric Vehicles (EVs) on the road to 40 million.
 

In 2023, over 250,000 new registrations were observed per week. EVs necessitate detailed information displays to notify drivers about battery status, range, energy consumption, and charging station locations. This information is crucial for the efficient operation and management of EVs, requiring sophisticated display systems capable of presenting this data clearly and intuitively.

Connected vehicles are expected to offer comprehensive infotainment systems that provide multimedia entertainment, internet access, and seamless smartphone integration. These systems depend on high-quality displays to deliver an engaging and user-friendly experience. The trend toward integrating consumer electronics standards, such as Apple CarPlay and Android Auto, further drives the demand for advanced automotive displays.
 

The integration of Advanced Driver Assistance System (ADAS) features, such as adaptive cruise control, lane departure warning, and automatic emergency braking, heavily relies on sophisticated display systems to provide real-time information to drivers. These displays play a crucial role in enhancing safety and convenience by presenting critical data clearly and intuitively. Additionally, regulatory mandates from governments and regulatory bodies worldwide require the inclusion of ADAS features in new vehicles to improve road safety, in turn, increasing the demand for advanced automotive displays to support these systems.
 

The integration of advanced display technologies, such as Organic Light-emitting Diode (OLED) and Active Matrix OLED (AMOLED) screens, into vehicles can significantly increase the overall product cost. These high-end display systems require expensive raw materials and complex manufacturing processes, which drive up the costs for automakers. As a result, vehicles equipped with these advanced displays become more expensive, making them less accessible to budget-conscious consumers. This limits the adoption of such technologies primarily to premium and luxury segments, restraining the overall market growth.
 

Automotive Display Market Trends

The automotive display industry is experiencing significant advancements in display technologies, including OLED, AMOLED, and MicroLED. These technologies offer several advantages over traditional LCD screens such as superior color accuracy, higher contrast ratios, and greater flexibility. OLED and AMOLED displays, in particular, are known for their ability to produce deep blacks and vibrant colors, enhancing the visual experience.
 

MicroLED technology, although still in its early stages, promises even higher brightness and efficiency. These advancements enable the development of curved and flexible screens that can be integrated into various parts of the vehicle’s interior, offering designers more creative freedom and enhancing the overall aesthetic appeal of the vehicle.
 

There is a growing trend towards larger and higher-resolution screens in vehicles. Digital instrument clusters are increasingly replacing traditional analog gauges, providing more dynamic and customizable displays of critical information. Central touchscreens, used for infotainment and navigation, are also getting larger, offering more screen real estate for apps and features. High-resolution displays provide clearer and more detailed visuals, enhancing the overall user experience and making it easier for drivers to access information quickly. This trend is driven by consumer demand for more immersive and interactive in-car experiences, along with the need to accommodate the growing number of features and functionalities in modern vehicles.
 

Augmented Reality (AR) is being integrated into automotive displays to provide an enhanced driving experience. AR Head-up Displays (HUDs) can overlay navigation instructions, hazard alerts, and other critical information onto the real-world view, helping drivers make informed decisions without being distracted. This technology is particularly useful for navigation and ADAS applications.
 

Automotive Display Market Analysis

Based on display technology, the market is divided into TFT-LCDs and OLEDs. The TFT-LCDs segment dominated the global market with a share of over 80% in 2023. TFT-LCDs can be manufactured in a wide range of sizes and shapes, providing flexibility in design and application. This versatility allows automakers to integrate TFT-LCD displays in various locations within the vehicle such as dashboards, center consoles, rear-seat entertainment systems, and even side mirrors. The ability to customize the size and shape of the display to fit different vehicle models and interior designs is a significant advantage.
 

TFT-LCD technology is easily integrated with touchscreen functionality and other interactive features, enhancing the user experience. The integration of capacitive touchscreens with TFT-LCDs allows for intuitive and responsive user interfaces, which are increasingly demanded by consumers. Additionally, TFT-LCDs can be combined with other technologies, such as haptic feedback and gesture recognition, further enhancing their functionality and appeal.
 

Based on product, the automotive display market is divided into center stack display, instrument cluster display, head-up display, and rear-seat entertainment display. The Head-up Display (HUD) segment is expected to reach a revenue of over USD 3.5 billion by 2032. As road safety becomes a paramount concern, HUDs play a crucial role in minimizing driver distraction. By projecting essential information directly onto the windshield, such as speed, navigation instructions, and warnings, HUDs help drivers stay focused on the road ahead, thereby reducing the risk of accidents.
 

Consumers increasingly seek luxury and premium features in their vehicles, driving the adoption of HUDs. These displays add a futuristic touch to the driving experience, enhancing overall vehicle appeal. Additionally, customization options allow drivers to personalize the information displayed, catering to individual preferences. Moreover, HUDs play a vital role in supporting autonomous and semi-autonomous driving systems by providing real-time information about the vehicle's status, surroundings, and navigation. Advanced HUDs with AR overlays offer enhanced situational awareness, making them integral to the development of self-driving vehicles.
 

Asia Pacific automotive display market accounted for 40% of the revenue share in 2023. Asia Pacific is experiencing significant growth as a major hub for automotive manufacturing, with countries including China, Japan, South Korea, and India leading the way. The region accounts for a significant portion of global vehicle production and sales. With the automotive industry evolving toward connected, electric, and autonomous vehicles, there is a rising need for sophisticated display systems to support these technological advancements, thereby driving market growth.
 

Consumers in Asia Pacific increasingly value in-car connectivity, entertainment, and convenience features. As a result, there is a growing demand for infotainment systems, digital cockpits, and rear-seat entertainment displays in vehicles. Automotive display manufacturers are responding to this demand by offering advanced display solutions with touchscreen interfaces, smartphone integration, and seamless connectivity options, driving automotive display market expansion.
 

In the U.S., the increasing demand for connected vehicles and EVs is boosting the adoption of sophisticated display systems. According to the IEA report 2023, the sales of EVs in the U.S. increased from over 1 million in 2022 to over 1.6 million in 2023. EVs, in particular, come equipped with advanced infotainment and digital instrument cluster displays, contributing to the overall growth of the market in the region.
 

Consumers in North America including the U.S. place a high value on the user experience when it comes to vehicle interiors. Automakers are responding to this demand by incorporating larger and more immersive displays, touchscreen interfaces, AR features, and customizable layouts to provide a seamless and intuitive user experience.
 

In Japan, the automotive display market is experiencing significant growth owing to the aging population, which has led to a greater emphasis on vehicle safety and assistance systems. ADAS features, such as adaptive cruise control, automatic emergency braking, and blind-spot monitoring, are becoming increasingly important for enhancing road safety, particularly for older drivers. These systems rely on display technologies to provide real-time information and alerts to drivers, thereby stimulating market growth.
 

The South Korean government imposes stringent regulations and safety standards aimed at enhancing vehicle safety and reducing accidents. The South Korean transport ministry has mandated all new large passenger vehicles and trucks to be fitted with Automated Emergency Braking (AEB) and Lane Departure Warning (LDW) systems. Regulations mandating the inclusion of safety features, such as rear-view cameras, lane departure warning systems, and collision avoidance systems, are driving the adoption of advanced display technologies in vehicles. Japanese automakers are investing in display solutions that support these safety features, thereby contributing to market expansion.
 

Automotive Display Market Share

LG Electronics and Siemens AG hold a significant share of over 20% in the automotive display industry. LG Electronics offers advanced display technologies and innovative products and forms strong partnerships with leading automakers. Its high-quality, customizable displays enhance user experience and vehicle functionality.
 

Visteon Corporation is focused on cutting-edge digital cockpit solutions and strong relationships with global automakers. Its expertise in integrating advanced displays, driver information systems, and infotainment technologies enables it to deliver innovative, high-performance products that meet the evolving demands of the automotive industry, securing a leading market position.
 

Automotive Display Market Companies

Major players operating in the automotive display industry are:

• LG Electronics
• Visteon Corporation
• Panasonic Corporation
• Robert Bosch GmbH.
• Continental AG
• ALPS ALPINE CO., LTD.
• Hyundai Mobis
   

Automotive Display Industry News

• In January 2024, Continental AG launched Crystal Center Display. Based on the most recent microLED technology, the 10-inch display offers previously unheard-of brightness and contrast levels. It appears as though the content on display is floating because the image-generating microLED panel is suspended within a beautifully designed crystal body.
   
• In January 2023, Continental AG launched Curved Ultrawide Display, with width of 1.29 meters, curving from one A-pillar to the other. Over 3,000 LEDs are used to light the 47.5-inch TFT display, which has an active area of 7,680 by 660 pixels. In addition to providing outstanding high contrast picture quality, the matrix backlight allows you to dim specific parts of the screen when not in use. The curved pillar-to-pillar display is a driver, central and passenger screen in one. It offers vehicle manufacturers a high level of design freedom to create a futuristic, high-end cockpit and display content on the seamless screen surface. With a radius of 4,200 millimeters, the curved surface harmoniously integrates into the vehicle front, ensuring that the user sees distant screen areas for a full and relaxing experience.
   

The automotive display market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million and Units) from 2021 to 2032, for the following segments:

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Market, By Product

• Center stack display
• Instrument cluster display
• Head-up display
• Rear-seat entertainment display

Market, By Screen Size

• Less than 5”
• 5” to 10”
• Above 10”

Market, By Display Technology

• TFT-LCD
• OLED

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA