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An emerging trend in the automotive cybersecurity industry is the increasing adoption of bug bounty programs by automakers. Bug bounty programs invite ethical hackers and cybersecurity experts to identify vulnerabilities in vehicle software systems and report them for a reward. This proactive approach leverages the collective expertise of the cybersecurity community to identify and address potential threats before they can be exploited maliciously. The trend highlights a collaborative shift in the industry, fostering a culture of transparency, continuous improvement, and swift response to emerging cyber threats, ultimately enhancing the security posture of connected vehicles.