Automotive Curtain Airbags Market

Automotive Curtain Airbags Market Size

The global automotive curtain airbags market was valued at USD 3.8 billion in 2024 and is estimated to register a CAGR of 4.8% between 2025 and 2034. The significant inclusions of features such as curtain airbags by automobile makers can be attributed to the greater sales ratios of people buying an SUV. The benefit of an SUV, in fact, is that it offers superior functionality with room for multiple uses.

With an ever-increasing population with an interest in owning luxury products, disposable income being on the rise across geographies, premium brands are enjoying success. SUVs have become quite prevalent owing to the increasing desire for luxury vehicles. Not only do they provide the feeling of prestige that comes with owning a luxury car, but they also offer increased comfort and safety. Enhanced curtain airbags are now standard in modern luxury SUVs. According to Statista, the luxury car market grew by 17% from 2024-2029, with automakers integrating cutting-edge safety and ADAS. This is mostly reflected in the legislation of the US and Europe, which are largely consumer-centric in approach.

The inaugural transition towards SUVs and luxury vehicles is being facilitated by technological factors and considerations of ecologism as well. Eco-friendly customers seek larger cars, and, consequently, Hybrid and especially Electric SUVs become the new trend, with their sales increasing to 35% in 2023. The expansion of these segments encourages automakers to create more vehicles that are high-tech, equipped with highly sophisticated protection systems such as multi-stage deployment curtains. This growth also demonstrates how quickly consumer preferences can change, and, therefore, so can the trends in the auto industry.

Automotive Curtain Airbags Market Trends

The curtains on automotive airbags are slowly lifting due to improvements in airbag systems. Manufacturers are utilizing algorithms and sensors to enhance the airbag’s precision to a greater degree. For instance, smart airbags were introduced, which were IoT-enabled, allowing for real-time post-collision monitoring. This enables the sensor to ensure optimal inflation is provided based on the type of collision as well as the positioning of the passenger. With the gradual increase in regulations regarding the safety of an automobile, those systems seem to be evolving on par with the goal of increasing the safety of passengers while minimizing any injuries after the collision.

The introduction of flexible components combined with advanced materials, such as lightweight fabrics and heat-resistant materials, drastically increases the ability of the airbag to endure impact. Hyundai Mobis has already initiated the process and designed PBV airbags in order to accommodate the change in vehicle designs while facilitating the growing electric auto and autonomous vehicle trend. An equally significant advancement is the development of multi-stage deployment airbags, which make it easier to control the inflation of the airbag and the pressure to an extent, greatly decreasing any citation of injury.

In cost-sensitive markets, the advanced airbag systems remain difficult to adopt due to their exorbitant cost. However, these systems combine advanced technologies such as IoT-enabled sensors, AI algorithms, and high-strength materials, which improve safety but have high production expenses. For example, an industry that includes multi-stage deployment airbags and adaptive inflators multiplies complexity and cost to production. All in all, these sophisticated airbag systems make it to the premium vehicles of the markets, leaving consumers with a modest budget unable to enjoy the benefits of the latest safety features.

Automotive Curtain Airbags Market Analysis

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Based on vehicles, the market is divided into passenger vehicles and commercial vehicles. In 2024, the passenger vehicles segment held a market share of over 60% and is expected to cross USD 4 billion by 2034.

• Factors such as growing consumer concerns over safety, increases in strict safety regulations, and enhancements in the features of the vehicle is expected to drive the growth of segment during the forecast period.  
  
• Owing to tremendous consumer use and high safety requirements, these cars are the primary target for cutting-edge airbag systems. Also, there has been growth in this market segment due to the SUV and luxury car trend and airbag technology advancements.
  
• Furthermore, legislations in various countries require all passenger cars to have advanced safety elements, which further increases the market share of curtain airbags in this subcategory.

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Based on sales channel, the automotive curtain airbags market is categorized into OEM and aftermarket. The OEM segment held a market share of 74% in 2024.

• The integration of safety features such as curtain airbags into vehicles is carried out by these manufacturers, accounting for OEM’s substantial share in the market.
  
• Due to regulations enforced on vehicles, which require them to go through crash tests and have airbags fitted to them, OEMs are mandated to include advanced safety features in their automobiles.
  
• Furthermore, the provision of airbag systems by OEMs as standard in modern vehicle designs adds to the market share. The remarkable increase in the number of vehicles produced, particularly for the SUV and passenger segment, has a considerable impact on the market share of the OEMs.

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Asia Pacific dominated the global automotive curtain airbags market with a major share of over 34% in 2024 and China leads the market in the region.

• The country’s robust automotive industry and extensive car production, which includes both SUVs and passenger cars, contribute to the growth of the curtain market. Due to the country’s strict government regulations on safety and the increasing demand from consumers for enhanced safety features, the use of advanced airbag systems has increased significantly.
  
• The growth in the demand for curtain airbags has also been aided by foreign OEMs and local manufacturers investing in the Chinese market.
  
• In North America, the automotive curtain airbags market is boosted by the demand for safety devices in passenger automobiles and SUVs. The US and Canada have regulations from agencies such as the National Highway Traffic Safety Administration (NHTSA) that make it necessary to include curtain airbags in new cars.
  
• In addition, due to the increasing rate of adoption of premium vehicles and the emphasis on the need to reduce road fatalities, North America accounts for a significant market share.
  
• European market is growing owing to its strict vehicle safety laws and regulations coupled with the heightened desire to have safety systems in automobiles. Standards for crash safety in the European Union are comprehensive, and this compels manufacturers to include curtain airbags among the several safety features required in their vehicles.
  
• Moreover, the growing trend to adopt SUVs and luxury vehicles that have these airbags as standard content helps in the appeal of the large market share enjoyed by Europe. European manufacturers concentrate and regard the evolving safety system technologies as key factors in maintaining their role in this business.
  

Automotive Curtain Airbags Market Share

Autoliv, Joyson Safety Systems, Toyoda Gosei, ZF Friedrichshafen, Hyundai, Continental, and Hella hold a large market share of over 36% in the automotive curtain airbags industry in 2024.

• Maintaining a credible market reputation as the foremost supplier of automated safety tools, Autoliv still controls a significant portion of the market. The firm has a wide array of worldwide collaborations and a variety of OEM-specific airbag products.
  
• Autoliv has worked diligently in technologies on R&D that offers new aspects of curtain airbags, which further solidifies their position within the automotive curtain airbags market. It is a known fact that adhering to safety standards is one of the most challenging tasks in the sector, but Autoliv has successfully managed to develop solutions addressing the needs of the targeted clientele looking for improved automotive safety.
  

Automotive Curtain Airbags Market Companies

Major players operating in the automotive curtain airbags industry include:

• Autoliv
• Continental
• Hella
• Hyundai
• Joyson Safety Systems
• Kolon Industries
• KSS Abacus
• Neaton Auto Products Manufacturing
• Toyoda Gosei
• ZF Friedrichshafen
  

There has been a noticeable increase in the automotive curtain airbags market owing to the deployment of complex automotive safety systems and enhanced passenger safety. Curtain airbag solutions for side impact and rollover accidents are rapidly gaining attention, especially as regulatory agencies increase their focus in certain regions, and local manufacturers begin forming alliances and investing in curtain airbag development. The innovation enhancement will likely meet the regulatory compliance and increase passenger protection and comfort.

In the era of vehicles with curtain airbags as standard options, the competition is set to intensify further. Existing and new companies are investing in R&D aimed at creating smaller, energy-saving, and multi-functional airbag systems. Likewise, global companies are using acquisitions to enhance their curtain airbag solutions with intelligent technologies such as smart sensors, IoT integration, and predictive analytics. These trends will transform the market, leading to greater safety, consistency in technological advancement, and adherence to world automotive safety legislation, which will accelerate market growth.

Automotive Curtain Airbags Industry News

• In July 2024, Mobis’s introduced custom airbags for Purpose Built Vehicles making Hyundai the first manufacturer in the world to develop this new technology. These custom airbags increase passenger safety due to their ability to be modified for multiple seating arrangements, thus providing adequate security for all shapes. Technology keeps pace with changing times in mobility by providing means for future driverless and fleet vehicles.
  

• In July 2023, Autoliv established itself as the largest manufacturer in Vietnam by launching a new and advanced airbag cushion plant. This new establishment is geared towards producing a plethora of advanced safety technology systems. The new plant will bolster the company’s existing processes in Vietnam and focus on the rising automotive safety equipment market.
  

The automotive curtain airbags market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Mn) and volume (Units) from 2021 to 2034, for the following segments:

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Market, By Material

• Nylon
• Polyester

Market, By Vehicle

• Passenger vehicles
  • Hatchback
  • Sedan
  • SUVS 
• Commercial vehicles
  • Light commercial vehicles (LCVs)
  • Heavy commercial vehicles (HCVs)

Market, By Sales Channel

• OEM
• Aftermarket

Market, By Type

• Side curtain airbags
  • Nylon
  • Polyester
• Front curtain airbags
  • Nylon
  • Polyester
• Rear curtain airbags
  • Nylon
  • Polyester

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • South Africa
  • Saudi Arabia