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Global automotive coatings industry is fragmented and major players include
Manufacturers are rapidly investing in new product development & offering targeted solutions in an attempt to stay competitive in post COVID economy and strengthen brand equity.
In January 2018, BASF SE & Sirrus announced a joint collaboration to develop new class of automotive coating solutions based on proprietary methylene malonate technology. This new product line will aid in boosting the firm’s sustainability trends along with increasing safety and reducing overall manufacturing cost.