Automotive Clutch Market Trends

Automotive Clutch Market Trends

Companies in the automotive clutch industry are launching brands for aftermarket clutches to tap into the growing demand for replacement parts, driven by the expanding vehicle fleet and the increasing need for maintenance and repair solutions. Aftermarket clutches offer cost-effective alternatives to original equipment, catering to a broad range of vehicle classes, particularly in commercial fleets. These brands allow companies to build brand loyalty and offer value-added services such as extended warranties and faster service.
 

Additionally, it helps companies diversify their revenue streams, especially as advancements in electric vehicles (EVs) reduce the demand for traditional clutch systems. The growth of digital campaigns further enhances brand visibility and customer trust in these solutions.
 

For instance, in May 2024, Schaeffler India has launched a digital campaign for its LuK brand, promoting its clutches and drivetrain components in the aftermarket. The campaign, aimed at empowering commercial vehicle fleets during the upcoming monsoon season, highlights LuK's reputation for innovation, durability, and high-quality transmission solutions.
 

The campaign features ad films showcasing customers who trust LuK for its advanced clutch technology, which offers twice the lifespan of average clutches and quick serviceability. Schaeffler's expertise in drivetrain components and emerging technologies, including hybrid systems, further strengthens its position in both OEM and aftermarket solutions. The campaign is part of Schaeffler’s ongoing #Badhechalo marketing initiative.
 

One of the key challenges in the automotive clutch market is the growing adoption of electric vehicles (EVs). As EVs do not require traditional clutch systems due to their direct drive mechanism, the demand for conventional clutches in the long-term is declining. This shift towards electric propulsion is especially challenging for companies that rely heavily on traditional clutch systems for revenue. As automakers invest more in EV technology, clutch manufacturers need to innovate and adapt their products, exploring new applications such as hybrid vehicles or electronic clutches to stay competitive in the evolving market.